Furniture Visualization Project | Exciting Collaboration with Graham & Green (G&G)

We are proud to collaborate with Graham & Green, a renowned furniture brand in the UK. Their representative reached out to us with a compelling proposal for a comprehensive project tailored for their furniture industry.

We looked at the projected details and was impressed. They have everything ready to kick off the project; they know what they want. In fact, they had a marketing campaign planned for a particular date and asked us to ensure that complying with their deadline was mandatory.

They need 1,700 images, all in 8K, within one and a half months.

We signed the project. The client wanted to send physical samples for all of their 54 fabrics. We informed them that it's not necessary to physically see and touch the fabrics for the purpose of 3D rendering. However, the founder insisted that we have them while we create swatches for rendering the furniture pieces.

The images above indicate the types of resources we received from the client: reference images of the products, sometimes with drawings and dimensions, sometimes just the dimension information; reference images for the cushion type of each model and their positioning.

A detailed sheet mentions the product name, its variations, and their respective fabric information.

We started with a product that they sell in all the fabrics they provide. We then created the 3D model and rendered it in a pre-built studio setup, modifying that studio setup to the client's taste. Here is how it went from one phase to the next.

We received some revisions from the client about the slightly tilted camera angle which already applied to the final 3d models.

After creating proper lighting and a virtual studio setup, we digitalized all of their products by creating flawless 3D Models.

Read this article to learn how we create 3D models for furniture rendering.