[Furniture Industry SEO Case Study] How We Helped an American Furniture Manufacturer Land a Featured Snippet

I'm excited to share another SEO case study with you! Here’s a brief rundown of everything in our latest publication, Claiming the Featured Snippet for the Keyword “Peninsula Desk” with a Micro-SEO Strategy? Light: McDowell-Craig SEO Case Study.

The Challenge: Outdated Website & Stiff Competition

When McDowell-Craig came to us, their website hadn't been updated in over a decade, which means it also hadn’t complied with Google's Core Web Vitals in as many years. Our first step was addressing the foundational tech elements so the site could be competitive again on the SERPs.?

The Solution: A Micro-SEO Strategy? Light

While redesigning and optimizing the site, we identified a product page that was a perfect candidate for a Micro-SEO Strategy? Light. The page featured the peninsula desk, which became the target keyword for the campaign.

The Result: Featured Snippet & #1 SERP Position

The page climbed the SERPs and secured a featured snippet–an indication that Google considered it the most valuable piece of content on the web about peninsula desks. The page also claimed the top spot on the SERPs for "peninsula desks," giving McDowell-Craig a significant competitive edge.

Check out this screenshot of the snippet:

The Takeaway: SEO Success Starts with a Strong Foundation

This case study highlights the importance of addressing foundational tech elements before implementing an SEO strategy. A well-optimized website and a hyper-focused SEO strategy can lead to incredible results.

To learn more about our work with McDowell-Craig and other client success stories, visit the SEO case studies section on the BSM website.

Cheers,

Chris