??? Furniture Briefings: Top Resources to Get Ready for 2023

Happy Wednesday and Happy New Year! ??

Furniture Briefings is now one year old!

To help you navigate the complexities of the furniture industry, we’re constantly providing you with resources for growing a better furniture business.?

Today we’re sharing a selection of our top resources so you can understand the ever-changing consumer behavior, level up your strategy, and smash your goals in 2023.

Thank you for following along!

Here’s to many more reports, industry deep dives, trends, and profiles of thriving furniture businesses! ??

— The Cylindo team

INDUSTRY REPORTS?

Resources to help you hit the ground running in 2023

Cylindo’s annual reports break down the website features furniture businesses need to adopt to move the needle. The reports are packed with analysis of the must-have website features, assessment of product visuals quality, best practices, and best-in-class industry players.?

If you missed some of our previous reports, check out our Cylindo Library.?

FUTUREPROOF YOUR BUSINESS WITH 3D

3D Commerce: The Crawl, Walk, Run Approach

Ready for the 3D commerce era? To make the most of 3D commerce, you should set the foundation, gradually increase the number and complexity of use cases, and then apply 3D across the board to enhance the end-to-end customer journey.??

To help you get started with 3D commerce, we created a step-by-step guide packed with use cases, examples from leading furniture businesses, and expert opinions.

SNIPPETS

Bridging the online-offline gap to address consumers’ demands has been a challenging journey for most players in the contract furniture industry. Here are product page best practices from five contract furniture players who managed to stay at the forefront of the industry despite all hurdles.?

Outdoor furniture has become one of the fastest-growing furniture categories. The surge in demand boosted website traffic, so companies in the space had to reinvent their online shopping experience. Here are product page best practices from ten outdoor furniture players with an engaging buyer’s journey.?

Even though it is more than four decades old, email marketing is still one of the most effective marketing tools. To help you step up your email marketing game, we’ve analyzed over 100 emails from leading furniture businesses. Here are the ten takeaways.

WHAT WE ARE READING

??? “Furniture and bedding sales continued to grow, although at a slower pace in 2022 than in the previous year. Furniture Today and Easy Analytic Software Inc. (EASI) estimate sales for 2022 topped $123.9 billion, up 2.9% from $120.4 billion. The outlook for the next five years is for furniture and bedding sales to grow at a rate of 18.8% a year, topping out at more than $147.2 billion in 2027.” (Furniture Today)

?? “Despite the economic slowdown, martech spending will continue to grow. eMarketer forecasts that by 2024, B2B martech spending will be $8.51 billion, while B2C martech spending will be closer to $18.60 billion. Here are 5 martech trends for 2023.” (eMarketer)?

?? “McKinsey curated 22 of 2022’s best data visualizations that have illuminated some of the key themes and trends covered in their publishing—inflation, geopolitical upheaval, evolving health priorities, inclusion, net zero, digital trust, and more. Together, they capture a lot of what our collective next normal looked and felt like in 2022.” (McKinsey)

INFOGRAPHIC OF THE MONTH

Google Ads Cost Per Lead Has Increased for 91% of Industries YoY

With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small.?

Read on to get the insights you need so you can stay competitive with your campaigns, plan your 2023 budget, and navigate the challenging economy. Find out more.

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