FURA Gems Launches Celebration Sapphires: A Comprehensive Mine-to-Market Program Elevating Colored Gemstone Jewellery

The global Gemstone Mining company unveils a pink sapphire Jewellery Collection in collaboration with renowned manufacturers and retailers, marking the first step in a global initiative designed to boost?the Colored gemstones market.?

FURA Gems proudly introduces its Mine-to-Market program to the Indian market. This initiative showcases a stunning range of pink sapphire jewellery, crafted in collaboration with world-renowned manufacturers namely KGK, Jewelex, Caara, Kama Jewelry, Midas Diamonds, Laxmi Diamond, Sanghi Jewellers, and Priority Jewels. The collection will be initially made available nationwide through six leading retailers: Senco, PNG, Khimji, Talla Jewellers, Abhushan Diamonds and Gold, and Batukbhai Sons Jewellers.??

This move aligns with India's rapidly growing jewellery market, which is expected to see double-digit growth in the coming years, driven by strong demand for Colored gemstone jewellery. Market research commissioned by FURA Gems indicates that 70% of jewellery buyers in India intend to purchase items featuring Colored gemstones within the next two years, reflecting a significant market opportunity.?

Dev Shetty, the CEO of FURA Gems, emphasizes the potential of origin-certified pink sapphires to meet the desires of Indian consumers for uniqueness, value, and quality. With pink sapphires gaining traction globally, particularly among luxury brands, Shetty sees India's vast consumer base, attuned to global trends, as a natural fit for expanding FURA's market presence.?

FURA's Mine-to-Market program aims to provide comprehensive marketing support to its partners, including market intelligence, education and training to sales representatives, advertising, and digital marketing. The company plans significant investments to develop the category alongside jewellery partners over the next year, with intentions to extend the program to include Australian sapphires.??

Each piece of jewellery comes with a SGL Certificate and Provenance Proof Blockchain, ensuring traceability to the mine of origin while reinforcing FURA's reputation as a trusted choice for gemstone enthusiasts.?