FUNNELS PART 1: LAUNCH
This is a book summary of “an Internet millionaire’s secret formula to sell almost anything online, build a business you love, and live the life of your dreams.” - by Jeff Walker, creator of Product Launch Formula (PLF)
Chapter 1 & 2
In the first 2 chapters Jeff Walker primes the pump so to speak, and gets you excited about the potential opportunities this book will explain by telling a personal story (his personal story).?This is what Russell Brunson calls “the attractive character (hero)” in creating his persona.?Pursuant to that end, it starts with this title:
From Stay-ay-Home Dad to Six Figures in Seven Days
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From the book…
There are three things that make Internet marketing different from traditional marketing:
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Turn your marketing into an event for the product before it’s ever released. See your market as more of a conversation than a “buy my stuff” monologue. You must create sequences, stories and triggers.?
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Chapter 3
A License to Print Money: Your List
Page 30
Having a list of people who subscribe to hearing from you via email is his entire strategy and everything is 100% based off of that. Do not build your list off of Facebook or any other platform. You can use those platforms to drive them to a squeeze page where they are forced to sign up for your email list but ultimately you want a list that you own and manage.?Spend time with your buyers and ask for referrals.
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Check out thelaunchbook.com/resources
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Make this happen:?
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While word-of-mouth and recruiting on online forums is great, he loves affiliates and joint venture partners. Shortcut to building a big list fast is to use affiliates and pay them out of sales generated by traffic.
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Chapter 4
The Sideways Sales Letter?
Page 48
10 days of emails
GRKKT: While DOTCOM Secrets (by Russell Brunson) advocates sending an email every single day, Jeff Walker advocates an email every 3 to 5 days, sending only three total emails before open cart day. Total time is 7 to 10 days.?I’ve been wondering if asking them to do something to develop a relationship along the way or getting feedback or answers to a question as the series progresses makes sense?
Chapter 5
Weapons of Mass Influence?
Page 59
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Chapter 6
Pre-Prelaunch?
Page 71
How can I let people know something is coming without it feeling like I’m selling them something??How can I tease their curiosity? How can I get help in creating this product, making it collaborative? How can I figure out if there are objections? How can I engage my prospects in a conversation and avoid corporate speak? How can I make this fun, humorous and exciting? How can I stand out in a crowded market??How can I figure out how my market wants to be sold? How can I figure out my exact offer? How can answering these questions naturally lead into my pre-launch sequence?
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On page 75 he outlines his “quick announcement and a favor” subject headline…link takes them to landing page with letter.
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On page 76 and 77 he outlines the letter. Here he asks what are the top two questions they have about _________?
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From there he details answers to how his sequence solved each of those above questions.
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Chapter 7
Sell Them What They Want
Page 88
He outlines why he thinks his strategy hits on all of the important triggers of mass influence outlined in chapter 5.
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Starting on page 89, he outlines the three main parts of product launch content:
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He breaks each email down into segments or sections, so you know exactly what to write.
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Page 95?
Legal stuff.?He mentions you have to be careful about testimonials and a disclaimer stating that “results were not typical” is no longer enough per the Federal Trade Commission.
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On page 96, he outlines the content that is emailed every third or fourth day and then open cart day is two days after the third email. Total time frame is 7 to 10 days.
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Chapter 8
It’s Time to Launch
Page 107
He explains the offer does need to go away so your special offers aren’t just empty words.
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Page 109
He outlines technical issues and again refers you to his resources page.
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Page 110
He walks you through the process of troubleshooting what to do if no one buys?
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Chapter 9
The Seed Launch
Page 113
Chief Executive Officer | Former Founder | Board Member
1 年Thanks Diane Nix!
Fractional CFO | Business Advisor | Board Member | Due Diligence | Entrepreneur
1 年Thanks for the summary Jeff!
Chief Executive Officer | Former Founder | Board Member
1 年Thanks J. Chad Stalker III !
Chief Executive Officer | Former Founder | Board Member
1 年This is a series I think you might find interesting Diane Nix,?Ed Ciechoski,?Lowrie McCown,?Juan Carlos Sanchez, Solomon Shields, Christine Kieffer, Jim Le, Gladys Wanyeki, MBA Finance, Cory R. Cox, MBA, Garrett Gravesen, Erich Starrett, Pat Alacqua
Chief Executive Officer | Former Founder | Board Member
1 年Thanks Justin Lamando!