The Funnel of Value

I invite you to think of the value we can deliver to our audiences. As we get by giving. And when we give value, we get in return. Value is like a coin that has two sides. There is no right answer to what people perceive as value. Some people see themselves as a value. Some look for the value they can deliver to others.

"We get paid for bringing value to the market place." - Jim Rohn

This Newsletter is dedicated to those who are ready to become content creators:

1. brave - those who have plenty to say and don't know where to start, how to structure the flow of the information
2. shy - those who want to proceed but don't know what could be a good start

Value as a funnel

Narrowing your choices could be a good help.

And seeing the value as a funnel can be a very helpful angle on how you can evaluate the content ideas and structure your content strategy plan.

Mentioning value means something important, beneficial for your target audience - employer, employee, partners, investors, startups, clients, students, etc.

The solution within scenarios #1 and #2:

Here is an invite.

Take a paper and pen. Separate the page on the half with the vertical line.

Choose which scenario is for you, are you the #1 brave or the #2 shy one.

#1 When you have plenty of ideas and struggle with how to structure them

I believe for some part of you it's easy to align with the situation when you have lots of ideas, and you have several target audiences and don't know how to put it all together to tell everything you have to say.

1. On the one side write out all of your target audiences, I would call them brand personas. Align them by describing the key challenges, pains, needs they look for to solve.
2. Then move to the other side of the paper, where you describe your skillset, offer, service, product, and describe what are you solving, delivering, adding, teaching, etc.
3. Now you have a chance to build a bridge between what you solve and what is the key need of your audience. This is a go-to mechanism to discover the key topics where to start and how to structure your content strategy. Find the highest pain point and if you solve that this content will have the highest value for the audience. This is the go-to content on what you build your strategy. All the other themes are compared to the highest value, less value they deliver to the audience, less important they are to be published.

#2 When you don't know where to start

1. Follow the same 1st step. On the one side write out all of your target audiences, I would call them brand personas. Align them by describing the key challenges, pains, needs they need to solve.
2. On the other side describe your skillset, offer, service, product, and align with the solution, delivery, help, addition, learning, etc that you provide.
3. Now connect what you solve and what is the key need of your audience. This is a go-to mechanism to discover the top priority topics where to start your content creator experience. If you provide the solution for the most painful point of your audience, such content will have the highest value for the reader. When you are ready to add more content, follow the same rule - compare other ideas, themes with the value they deliver to the audience.

Video credit to my LinkedIn like-mind, digital entrepreneur Victor Dwyer.

Here is an invite from me:

patience and consistency is the true key to building Personal Brand online. So let’s go along together, you - to build your brand, me - to help you.?

I am happy to learn from you, so please let me know what has helped you to open up on LinkedIn to show your true passion for what you do.

I thank you for joining me for this Newsletter again - you truly inspire me. So, see you again next week,

Ieva

Let me know in the comments, what would you add??

To receive more of my content in your timeline, please subscribe "follow"

?? #PersonalBrandingIevaDrazniece

#personalbranding #contentstrategy