#Fundraising via Seth Godin

I loved this post from Seth "What Investors Want". But I thought it applied to fundraisers as well. See my track changes to his original blog post.

What Investors Donors Want - (Italics mine)

They Donors want you to put their donation money to use building impact an asset, something that works better and better over time, something that makes your project do more to change lives, save lives and be profitable and more efficient.

And they want you to use that impact asset to create value that will serve the community, your constituents and institution pay them back many times over.

Some nonprofit fundraisers Most small businesses ignore both of these desires. There's so much stress from being on the edge, it feels like money will relieve that stress. And in the short run, it will. But if it doesn't build impact an asset, soon you'll be back to the edge, with the added problem of having a donorn unrepaid investor who has moved on without you as well.

Assets (buildings, machines, powerful brands, new technologies) are less essential than ever before. For many organizations, a laptop is worth more than a building or a punch press. That's great if you're getting started, because the connection economy has made the cost of entry lower than ever before.

It also means, though, that the easy-entry program business you're in might not respond well to the donor's investor's money. If there isn't any impact asset you can show, buy build and defend and monetize, you're much better off not chasing one.