Fundraising Strategy On A Post-It Note

I was challenged a few weeks ago to fit a fundraising strategy onto a post-it note (love my job).

A Development Director wanted to stick a post-it note on her computer to remind her what her focus should be.

I came up with:

• S to P
• P to L
• L to D
• D to DA (R)

which translates to:

• Suspect to Prospect
• Prospect to Lead
• Lead to Donor
• Donor to Donor Asker (referrals).

Soooo, when your inbox fills up with the "reply all" emails, your diary is crammed with those reoccurring (internal) meetings and your to-do list wants another internal report produced....Perhaps, a reminder that if you're not working towards your own; S to P, P to L, L to D and D to DA - you're NOT working on your fundraising success....clearly.

Go ahead pop it on a post-it note and stick it up.

OR if you would like a copy of my “Fundraising Strategy On A Page" (template) – download a free copy HERE . It’s the sequence I base my course on when I teach senior fundraisers and charity leaders how to grow their fundraising income without growing their staff base or their existing resources.

Website: cultureofphilanthropy.co