Fundraising for Palestine with the Jordan Hashemite Charity Organization

As a part of our continued commitment to supporting our communities and using our platforms to raise awareness, we partnered with the?Jordan Hashemite Charity Organization?to raise funds to support our brothers and sisters in Palestine.

The campaign was built with two main goals, raising awareness on the Palestinian cause, and donating funds through JHCO. To achieve that, we worked with?Wunderman Thompson?on a social media campaign with an original video discussing the plight of the Palestinian people. When any of our followers share the video, Al Ameed Coffee commits to donating 5 USD towards humanitarian support for Palestinians.

We decided on this approach to create a sense of community with our customers, and to make it easy for anyone to voice their support and donate to a cause that is rarely supported by companies. The Palestinian cause is often considered controversial, and with this campaign, we hoped to influence other companies into publicly supporting what they believe in.?

Given the complexity of the situation, the campaign was being ‘shadow banned’ by social media platforms making reach limited and difficult. This was quite a setback, given the fact that we were discussing humanitarian support to a population, rather than any political stance or rhetoric. Nonetheless, we managed to raise a total of 6550USD?that was the donated to JHCO to help fund the wonderful food and health programs that are badly needed across Gaza and the West Bank. Through JHCO, Jordan’s Hashemite family have long supported the needs of Palestinians in tough circumstances. We are glad we got to be a small part of this support, and we are hoping to further expand our collaborations in the future.

You can watch the video and check out our campaign on Facebook below