On Tuesday this week, I received a GREAT email from the good folks at
Pursuant - An Allegiance Group Company
.
Inside was a link to a free guide with several great questions to ask a giver. I've seen my fair share of solid discovery questions over the years, but this list stood out, so I decided to share it here with you.
Here are 19 powerful questions to ask a giver (originally from Pursuant, with a few small modifications from me):
- What is the greatest impact (ORGANIZATION) can have in our community/ country/world?
- As you think about (ORGANIZATIONAL GOALS), how do you see this aligning with (VALUES EXPRESSED)?
- As you read/hear about our plans for the future, what most resonates with you?
- At the highest level, what would you like to accomplish with your giving?
- What’s your take on the economic outlook? Are you optimistic or cautious?
- Would you ever consider making a special gift of $__ to partner with us in (CAUSE/ISSUE) so that (OUTCOME) can be accomplished?
- I’d like to invite you to join fellow (PEER GROUP) in taking a stand for (CAUSE) by joining the (GIVING SOCIETY) with a gift of $__. Will you consider joining us?
- How has (EXTERNAL/PERSONAL ISSUE) impacted your work/business?
- How has (EXTERNAL/PERSONAL ISSUE) impacted your family?
- How are you and your family doing right now?
- Tell me your (ORGANIZATION/PROGRAMS/SERVICES/CAUSE) story.
- What makes you passionate about (ORGANIZATION/PROGRAMS/ SERVICES/CAUSE)?
- Do you have a special “mission moment” of an experience with our (ORGANIZATION/PROGRAMS/SERVICES/CAUSE)?
- What is the meaning of (SITUATION/ISSUE) in your own life?
- How has your work with (ISSUE/CAUSE) changed you?
- What are the essential causes you care about?
- Where do we fall in your philanthropic priorities?
- You mentioned ____. I’d love to hear more about that.
- Why is that?
Access Pursuant's original list of questions, along with a bit more context on each, here
.
