FUNDING POTENTIAL – PART 5 – INVESTOR CANDIDATES
Karl Dakin
Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
QUICK CALENDAR
In addition to this Instant Funding newsletter, I host the Successful Funding show, appear as a guest on various podcasts and television shows, speak at various events, and present my own educational programs. Presented here is a quick listing of upcoming opportunities to share information, learn, or meet in person or via videoconferencing. More info below.
Successful Funding – Donor Advised Funds – Tuesday, March 12, 8 am MDT – LinkedIn Live
Successful Funding – Financial Record Preparations – Tuesday, March 19, 8 am MDT – LinkedIn Live
Successful Funding – Reg CF Crowdfunding – Thursday, March 21, 8 am MDT – LinkedIn Live
Successful Funding – Business Acquisitions – Tuesday, April 2, MDT – LinkedIn Live
SuperCrowd 2024 – Impact Crowdfunding – Wednesday/Thursday – April 17/18 - Online
?Successful Funding – Community Building – Tuesday, April 23, 8 am MDT – LinkedIn Live
FUNDING POTENTIAL – PART 5 – INVESTOR CANDIDATES
When a small business sells its products or services, one of the first questions it asks is, “Who may be a customer?” When raising funding, the business represents the product, and the question must be asked, “Who is an investor candidate?”
?I recommend that small businesses only seek funding from investor candidates who are most likely to invest in their particular businesses. Small businesses cannot afford to pitch to every investor candidate, and not every offer will cause every investor candidate to invest. However, small businesses commonly start and stop their investor candidate search with banks and angel investors. They have been told that banks and angel investors will give them the money they need. Until they don’t.
?This series on Funding Potential is intended to support entrepreneurs in considering all possible funding types, deals, and structures when developing a capital strategy. In today’s shrinking and chaotic capital market, it is important to keep all funding options on the table, including investor candidates.
?Investor candidates may include:
·?????? Anyone who wants to put their money to work within an investment to make more money
·?????? Anyone who stands to benefit from the success of a business without making an investment (stakeholders)
·?????? Anyone who sells anything that a business may buy with cash if the business is successful in raising money
·?????? Anyone within the ‘community’ of the business (people who engage in mutual support with the business).
?For some small businesses, these investor candidates may include everyone on the planet. For others, the list quickly gets much smaller. One of the goals of a capital strategy is to identify those investor candidates that should be given priority when developing a capital campaign. Like a sales funnel, a small business needs to filter the list to those investor candidates who are most likely to invest. However, it is common for a small business to leave the best investor candidates out of the funnel by limiting their analysis to banks and angel investors.
?If a small business can obtain the funding it needs from a bank or angel investor, good for it. If it cannot, it does not want to be looking at a blank wall with nowhere to go.
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领英推荐
SUCCESSFUL FUNDING
Tomorrow, Tuesday, March 12, at 8 am Mountain Daylight Time (MDT), my guest on my Successful Funding show will be Wayne McDaniel with the SaT Catalyst Fund, a donor-advised fund that invests in impact businesses. Donor-advised funds represent a source of funding that matches individuals benefiting charities with their donations while obtaining tax deductions that meet the needs of businesses for investment.
You may register to attend this free Event on LinkedIn at:
?You may view all of the Successful Funding shows in my Posts on my LinkedIn profile at: https://www.dhirubhai.net/in/karldakin/
?The Successful Funding show on my LinkedIn profile will repeat weekly at 8 am MST on Tuesdays. You may register to attend by going on LinkedIn, searching for Events, clicking on the Events button, searching for Successful Funding, and then clicking on the Attend button. You should receive an email with a link to save to your calendar. You can also click the Share button and obtain the URL link to the show to put it in your calendar.
? DON COHEN
?I was a guest on Don Cohen’s show Wednesday, where we discussed Successful Capital Funding. The conversation centered on investments made from high-quality relationships that are mutually beneficial to both the seeker of funding and the investor.
You can view a recording of the show at:
?SUPERCROWD 2024
?I will co-host and present at SuperCrowd 2024 , "The Impact Crowdfunding Event of the Year,” held online on April 17th and 18th.
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Karl Dakin, the Capital Coach
Dakin Capital LLC
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Capital Coach | Stakeholder Investor Campaigns | Design, Stage, and Manage or Support | Reduce Time, Money, and Risk of Raising Funding | Increase Probability of Success! | Opportunity Management
1 年Who should be on your investor candidate list?