FUNDING (adjective, not verb) COMMUNITIES
Karl Dakin
I help you overcome challenges to raising capital. Take advantage of my Motivated Money Method to identify those investor candidates that are most likely to invest. Top expert in fundraising.
QUICK CALENDAR
?MONDAY, August 26, Don Cohen show, 9 am MDT on LinkedIn Live.
?TUESDAY, August 27, Successful Funding show, 8 am MDT on LinkedIn Live.
?THURSDAY, August 29, Community Revitalization show, 8 am MDT on LinkedIn Live.
?FUNDING HAPPENINGS
Raising funding is hard.
?Asking someone to invest will lead to a number of turn downs, no’s, rejections, and other responses, which can make one question what they are doing. Before putting someone on the spot, test the waters with a request for input on your investment offer. Most people will give you advice. Some of it will be good advice. Receiving advice is a lot more fun than getting turned down. After you have collected enough advice to pull the trigger on your campaign, knowing it will be successful (whether as originally designed or after much editing), you will have confidence that it will soften the turn-downs.
?FUNDING POINT – FUNDING (adjective, not verb) COMMUNITIES
?I was a guest again on Rick Amato’s Politics and Profits show, and my topic today was the development of a community to fund a business or community project. I realized that it was necessary to explain that, in this case, I was not talking about investing in a community but creating a community of funders.
When raising funding, within my Motivated Money Method, I advocate that those seeking funding search out those wanting to give them funding. My goal is to improve the success of capital campaigns by making them quicker and less expensive.
In most capital campaigns, an optimal outcome is finding that ‘funding soulmate’ who needs to give a business or community funding in order to attain their goals. One-and-done takes on a whole new meaning when a funding goal can be achieved with a single check.
In reality, achieving a funding goal requires a large number of investors. In turn, this means a much larger number of investor candidates. No matter how well investor candidates are identified with their affinity for a given opportunity, not all of them will invest. The challenge remains to pitch to enough candidates to close the campaign. Even with the best application of the Motivated Money Method, there remains the need to make investor candidates aware of the investment opportunity. They cannot invest in opportunities that do not know exist.
Although application of the Motivated Money Method will expedite a capital campaign, there is still a need for speed. An investment opportunity may go nowhere without additional funding.
I am continuing my research and development of the activity of creating communities of funders. At this point, I have determined that in the same manner that I seek out investor candidates with an affinity for a particular investment opportunity, I need to seek out ‘connectors’ with an affinity for sharing information about investment opportunities.
Connectors are people or organizations that have existing relationships. These people may be ‘influencers’, ‘leaders’, or heads of civic, social or other organizations. They have an existing soapbox from which to spread the word about a particular investment opportunity. If I can get them to tell their constituents, members, customers, subscribers, friends or followers about an investment opportunity, the ability to reach a larger audience of investor candidates becomes exponential.
However, like investor candidates, not all connectors will use their position to help a business or community learn about an investment opportunity. There are many reasons, good and bad, on why they will not help. They may not feel or see an affinity with the opportunity, may view a request as inappropriate, may not have the time, or may not have a ready to go communication channel.
It is necessary to contact, engage, and incentivize connectors to share the story of the investment opportunity. Contact may still require an introduction from a mutual relationship. Engagement is a special pitch about the benefits of sharing the story, not about the opportunity itself. Incentives may be no more than making the person look good to public recognition of the person or their group. It may include extending privileges or other rewards, provided it does not become a commission on the sale of securities.
Because every capital campaign is different, I find I need to become better at quickly creating communities of funders ranging in numbers from a couple dozen to thousands for crowdfunding campaigns. As a result, I now find I need to become better at recruiting connectors to share information about an investment opportunity and that will become its own skill.
SUCCESSFUL FUNDING
LAST TUESDAY,? Emiliano De Laurentiis with Knowledge Avatars was my guest again on the Successful Funding show. Emiliano shared his knowledge of learning management systems (LMS) and the use of artificial intelligence (AI) avatars for just-in-time sharing of knowledge. We demonstrated CAP, my AI avatar that I have trained on funding. We discussed all the ways that this type of tool can help a small business save time and improve its public appearance. Everyone can see and experience CAP at https://www.dakincapital.com/cap .
You may see a recording of the show at:
You may view recordings of all past Successful Funding shows at my LinkedIn profile under Events:
RCI COMMUNITY FUNDS
As a member of this new company, I am working with a team of professionals to craft a new funding mechanism for revitalizing underserved communities.
YESTERDAY, RCI Community Funds, Benefit LLC presented the Community Revitalization show with Stephen Shaff of Community Vision as our guest. We discussed the challenge of converting community residents from stakeholders to stockholders in community redevelopment.
You may see a recording of the show on LinkedIn at:
POLITICS AND PROFITS
I was a guest on Rick Amato ’s Politics and Profits show where I talked about Impact Investing. The interview is relatively short so I had limited time to provide a definition, an example and encourage investor candidates to reflect on when and if they may put purpose ahead of profits.
You may see a recording of the interview at:
DON COHEN SHOW
NEXT MONDAY, I will be a guest on Don Cohen’s show where we will talk about ‘value.’
You may register to be in the audience at:
LAST MONDAY, I was a guest on Don Cohen’s show as we continued to discuss Funding Tips.
You may see a recording of this show at:
Don is my mentor and guru on using LinkedIn as a social media platform to build my brand and build my community of individuals and organizations who work like me to help small businesses and communities raise funding.
SUBSCRIBE
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Karl Dakin, the Capital Coach
Dakin Capital LLC
I help you overcome challenges to raising capital. Take advantage of my Motivated Money Method to identify those investor candidates that are most likely to invest. Top expert in fundraising.
3 个月How many connectors can help you share the story of your investment opportunity?