Fundamentals of Marketing

I remember the first time I presented Fundamentals of Marketing—a session designed to outline the core principles essential for anyone working in marketing.?

Building Your Strategy: Defining Your Audience and Leveraging the Power of Video?

The foundation of any strategy starts with defining two critical questions: Who are you? and Who do you help? Marketing happens every day—whether through conversations or creating content like blogs, videos, or podcasts. Among these, video stands out as one of the most impactful tools for delivering your message.?

Crafting Connections: The Keys to Consistent, Targeted, and Valuable Marketing?

Consistency is another fundamental. Choose a content format that fits your style and stick to a regular posting schedule. Traditional methods like newspapers, radio, and TV still offer valuable lessons, particularly about understanding your audience.

When marketing, you're not speaking to everyone—you’re targeting a specific group with shared interests. Tailoring your language to resonate with this audience is key. At Brunton Media, we emphasize using multiple touchpoints to guide potential clients, particularly for high-value sales where building trust takes time.

Finally, I discuss the "cost of value." Clients may not immediately understand the worth of what you're offering, so educating them is vital. I close by highlighting the risks of a scarcity mindset, which can hinder business growth.

Marketing is about building connections. It’s a balance of creativity, strategy, and understanding your audience to share your message effectively.?