FUNDAMENTALS OF DIGITAL MARKETING

Marketing means connecting with the audience at the right time and place. Marketing techniques have evolved over time from newspapers to radio, television, etc. With the rise in internet technology, Marketing has changed its form i.e, it has become digitalized. It allows for reaching a global audience.

What is Digital Marketing?

It is the process of communicating with potential customers via digital platforms in order to persuade them to take an action, such as making a purchase. Every time you go online, you are subjected to digital marketing in the form of advertisements, email newsletters, blog articles, and more. Let’s have a closer look into the following:

·??????Types of digital marketing

·??????Benefits of digital marketing

·??????C’s of digital marketing

·??????P’s of digital marketing

Steps in Digital Marketing of a product

First of all, choose a product that you want to market digitally. Then cover these areas

·????????Understanding your customers

To know about the customers’ age, interests, income, preferences etc.

·????????Measurement and metrics

A comprehensive plan that specifies how corporate goals will be measured is known as a measuring strategy. With this approach, a top-line company goal is first broken down into quantifiable objectives, KPIs, measurements, and ultimately, techniques to segment those indicators.

Marketing metrics gauge the efficacy of marketing campaigns and demonstrate how closely they follow key performance parameters (KPIs). Without them, marketing teams wouldn't be able to determine whether their marketing plan is effective. They are one of the most crucial components of any campaign.

·????????Conversion-rate optimization

?Conversion rate optimization CRO refers to developing ideas to feature a website.

·????????Organic channels

Let's talk about organic marketing, which is essentially anything not related to sponsored advertisements and methods. Instead, organic marketing (often referred to as inbound marketing) focuses on easy-to-implement methods for increasing free traffic by providing value to your target market.

TYPES OF DIGITAL MARKETING

?

·????????Email marketing

It is the oldest form of communication through digital platforms. Surely it is the most effective form of marketing strategy out there. It is a marketing strategy where various businesses send promotional messages to people. It is typically used to generate sales by giving promotional offers, awareness of the new product, discounts, nurturing leads, and other services.

·????????Affiliate marketing

This type of marketing strategy refers to promoting and selling some ones else’s product online and the seller gets a commission on the sold items. The item can be either tangible or digital.

·????????Referral marketing

?????In this strategy, the company rewards the current customers for bringing in new customers.

·????????Social media marketing

It is a type of marketing where business or promotion is done through social media platforms such as Facebook, Instagram, Tiktok, Twitter, YouTube, etc. It also helps to increase the company’s sales, build a brand name and drive website traffic.

·????????Content marketing

It is the strategy to attract, engage and hold the customer by creating articles, videos, podcasts, etc.

·????????Mobile marketing

Type of marketing which includes promotions through texts, MMS, scanning QR codes, etc.

ADVANTAGES OF DIGITAL MARKETING

This is one of the most powerful marketing tools a company can use. Unlike the traditional marketing approach, digital marketing captures the audience through the source of the internet. By using the right strategy, many organizations and individuals are benefitting and increase their revenue and sales through it. Here are some of the advantages.

1.??CAPTURES A WIDE RANGE OF CUSTOMERS:

With the occurrence of digital marketing, reaching a global audience has now become a lot easier. Now even a small-scale business owner can market his products or his business existence with the help of digital marketing. This has allowed many growth opportunities for businesses. Traditional marketing in this sense had these limitations. The perception and attitudes of people have helped businesses flourish through digital marketing on various social media platforms such as Facebook, Instagram, Twitter, etc. Advertising through digital marketing has helped outreach customers, creating huge traffic for their products.

2. COST-EFFECTIVE:

Marketing through digital platforms has its very own benefits. One of them is its low cost. It does not require any investment. Running ads on websites, focusing on SEO, content marketing, SEO writing, etc. may don’t incur an extra cost but only basic knowledge to increase customers by following strategies to rank your product or website on google on the first page.

3.??TARGET THE RIGHT AUDIENCE:

Even if you don't have a clear idea of your targeted consumers, digital marketing enables you to collect data to figure out which audiences would perform best for you and build your strategy around them. Targeting can be carried out in a variety of methods, such as using keywords for search engine optimization, pay-per-click advertising, and survey data from social media (SEO). Your ability to select from such a wide range of options ensures that the right audience sees each promotion. You can use it to assess how the user experience is changing and adjust your advertising as needed. Any business that can quickly modify to meet the evolving requirements of its clients will succeed.

4.??VARIOUS Material TYPE:

You can advertise your company online because there are several various sorts of content available. You can choose from a variety of content kinds for a diverse range of platforms to retain the uniqueness of your brand and create great internet initiatives. Conventional marketing strategies can be more easily duplicated to suit so many more channels as you like using one piece of information.????????????????

Blogs

????????????????Podcasts

????????????????Emailers

????????????????E-books

????????????????Visual Content

????????????????Infographics

????????????????Webinars

????????????????Quizzes

????????????????Social media posts

5.??BOOST SOCIAL STANDING:

One of the major benefits of digital marketing is to increase the social standing oneself. With the right knowledge of customer preferences, their behaviors will help to achieve organic growth and customer retention. Social standing drives loyalty of the customer towards their brands through the word of mouth. Digital marketing can help you build your social standing, which boosts your online presence.

6.??GREATER CUSTOMER SATISFACTION:

One of the greater benefits of digital marketing is that huge customer satisfaction is achieved. They are your company's best marketers. Reaching out to clients who are interested in your brand or have complaints about it is simpler with digital media. You can utilize remarketing strategies or give out promo coupons to people who have expressed interest in your product or service or asked questions about it in order to turn them into customers.

7.??INCREASED ENGAGEMENT:

People are very active on social media platforms these days. Businesses now have the opportunity to post interactive material, communicate with their clients, and respond to their inquiries. Customers favor companies that respect their opinions. Therefore, with the help of digital marketing relation with customers is improved to a greater extent.

In order to attain maximum benefits from digital marketing 5 C’s of digital marketing should be followed.

5 C’S OF DIGITAL MARKETING

1.??Content

Although some people might feel like they are constantly being encouraged to write for their website, the value of content development cannot be overstated. These days, you can't just provide a decent product or service, spend some money on advertising, and assume the rest will take care of themselves because of the intense competition present in the digital realm. The importance of writing a blog for business cannot be ignored. Not only can this help you improve the natural search engine optimization of your website, but you can also utilize the Facebook Pixel to target past visitors with relevant advertising.

2.??Creativity

Increased creativity is undoubtedly one of the many amazing things that the Internet era has brought forth. Never before has it been so simple to get inspiration, undertake research on potential projects, see what your rivals are doing, and adjust what you publish to precisely appeal to your target audience. Furthermore, effective content creation tools like Pixlr and Canva are now available to everyone without charge. Your small business may now create high-quality social media posts and artwork when you combine them with lovely and cost-free photographs from a website like Unsplash. The old gatekeepers of graphic design, such as Photoshop and photo licensing costs, are largely gone, and the only thing standing in the way of your production is.

3.??Consistency

Consistency is important.

?Small and medium-sized enterprises might only be able to publish one blog article every week or every other day. Nothing about that is fundamentally bad. Try out different content-generating techniques and create a timetable you can stick to, even if it's just one blog every week or month. Every month, on the same day, send out your newsletter. Create and email client reports on the same day each month. I guess you get the picture.

4.??Communication

??????????????????????The worst of the Internet's gifts to us are unquestionably the subpar iPad apps our kids can play with while we take a quick?5-minute break. However, communication comes in second. We now have instant communication channels available to us at all times, anywhere in the world. For retailers, marketers, and businesses, this creates entirely new marketplaces. You can market to anyone when you can sell to anyone. And your marketing agency doesn't even have to be close by any longer. We can effortlessly work and interact with clients and staff on many continents thanks to communication technologies like Slack and others!

5.??Client Customisation

The most crucial element of any prosperous business has always been the consumer. No clients mean no business. Today's technology offers an unmatched level of customization, which is advantageous to both customers and marketers. Customers can now work with digital marketing companies to develop custom marketing strategies that exactly suit their requirements. As marketers, we also have access to strong technologies that let us design totally unique EDM templates, construct Facebook retargeting campaigns for particular products that the customer offers, and deliver reports and monthly updates with surprisingly detailed data.

After discussing the 5 C’s in digital marketing strategy, now let’s have a look at the 5 Ps. These are the framework that aids in directing marketing initiatives and maintaining the proper focus of marketers.

1.??People

People include your company’s employees and your target customers. They are the core of your business. As you know that business is run by people both inside and outside an organization, so a complete effort should be made to know the needs of the employees and demands of the customers.

2.??Product

Products offered to the customers may be either physical or service based. In order to make a product appealing to the customers, one’s focus should be on the functions, branding, appearance, and warranty, and of course quality.

3.??Price

Setting the price of the products or services is also followed by a marketing strategy. Adjustments in profit margins should be made by considering the factors such as the cost of the products involved.

4.??Place

Delivering products to the customers is referred to as the place of marketing. This includes elements like your supply chain, logistics, market reach, and service standards. This component offers significant advantages because you always want your products to reach customers at the appropriate time and location.

5.??Promotion

It refers to promoting your product or service to the audience through SEO, advertisement, etc.

CONCLUSION

Building a successful business requires using digital marketing and its techniques. It expands your business and increases sales. By using its strategies you can proof your customer the worth of your business.