"Functioning society is created and sustained by organizations whose purpose is to serve the common good" Peter Drucker
Drucker observed that?purpose is more fundamental than vision and mission:
Greater purpose and leadership for good are not new concepts. The 20th century’s most revered management thinker, Peter Drucker, believed that a functioning society is created and sustained by organizations whose purpose is to serve the common good. Drucker believed businesses exist to serve society. His?Five Most Important Questions, began with “What is Our Purpose?” This was later changed to “What is Our Mission?”