Functional Food and Beverage Market Growth

Evera’s Experts Insights: second edition

Evera’s Experts Insights is our monthly newsletter here at LinkedIn, where our experts share their thoughts and insights about emerging trends of the Food and Beverage Market.

In this second edition, Flávia Malacrida Escobar , our Product Development & Application Manager, talks about Functional Food and Beverage Market. Hers expertise will guide you through the market landscape, consumer preferences, product development strategies, and innovative natural ingredients options.

Functional Food and Beverage

Functional Food and Beverage products have gained significant popularity in recent years due to the growing consumer focus on health and wellbeing. These products are designed to be consumed on-the-go and have been specially formulated to incorporate functional nutrients, such as amino acids, vitamins, minerals, proteins, prebiotics, and dietary fibers, which offer various health benefits. Energy drinks, sports drinks, functional bottled water and beverages & smoothies source of fibers represent just a few examples of this expanding market.

Consumer preferences

With an increasing emphasis on healthy lifestyles and nutrition-rich diets, consumers are actively seeking products that go beyond basic nutrition and provide additional advantages to their health, and also help to reduce the risk of certain health conditions.

Functional food and beverage options have emerged as a convenient and accessible way for individuals to incorporate essential nutrients into their daily routines. By fortifying these products with functional ingredients, manufacturers can cater to the specific needs and preferences of health-conscious consumers.

Market Growth

According to research conducted by Fortune Business Insights, the global functional food and beverage market is positioned for remarkable growth, with an estimated market size projected to reach USD 529.66 billion by 2028. This projection signifies a compound annual growth rate (CAGR) of 9.5%, indicating a thriving industry with immense potential for the future.

The projected market growth presents a substantial opportunity for businesses operating in the functional food and beverage sector. Industry players can leverage this trend to develop innovative products that address evolving consumer preferences and cater to specific health and wellness needs.

How to develop this type of food and beverage?

Creating functional food and beverage products requires a strategic approach and a deep understanding of consumer needs. Here are some key considerations for developing this type of product:

#1 Identify Target Market:

Determine the specific demographic or consumer segment you want to target with your functional food and beverage product. Understand their preferences, dietary needs, and health concerns to tailor your offering accordingly.

#2 Formulation and Taste:

Develop a product formulation that effectively incorporates functional ingredients without compromising taste and sensory appeal. Conduct sensory tests and gather consumer feedback to ensure your product meets their expectations for both functionality and flavor.

#3 Research Functional Ingredients:

Explore a wide range of functional ingredients, and stay updated on the latest legislation, scientific research, and industry trends. Identify effective and innovative ingredients that offer specific nutritional benefits.

Evera

We create 100% natural ingredients that enable industries worldwide to meet the growing consumer demand for functional food and beverage products. Our diverse portfolio offers a wide range of options that not only provide nutritional benefits, but also help drive innovation in flavor and taste. We develop ingredients that align with the health-conscious preferences of consumers.?

To explore our comprehensive range of natural ingredients and their benefits, we invite you to visit our website, https://everaingredients.com/