Function Specific Generative AI Offerings in AWS Marketplace (Part 8)

In this article, I am sharing function specific Generative AI offerings in AWS Marketplace from partners. This is 8th in a series of articles on 'Classifying Generative AI Partner Offerings in AWS Marketplace'. Previous articles are here: Part 1: Classification, Part 2: Foundation Models & Vector Databases, Part 3: LLMOps, Observability & Monitoring, and Security & Privacy tools, Part 4: Platform Offerings, Compute Services, Inference Endpoints & Pre-packaged offerings, Part 5: Healthcare & Life Sciences: Use Case Specific Generative AI Offerings, Part 6: Financial Services: Use Case Specific Generative AI Offerings and Part 7: Industry Specific Generative AI Offerings in AWS Marketplace.

This articles covers offerings in following functions: customer service/customer experience, software development/engineering productivity, sales, finance, human resources, product design, marketing and legal/compliance. By definition, the functional offerings are cross-industry in nature.

My observations

• Approaching Generative AI market with function specific offerings can open up the target customer segment in a big way and can be a differentiator for partners particularly in segments that are not covered as extensively.
• Two top functions seeing large scale adoption of Generative AI are customer service/customer experience and software development as is also evident by the number of partner offerings for these functions in AWS Marketplace.
• However, the applications of Generative AI naturally extend to pretty much all other functions as well: sales, marketing, finance, human resources, legal/compliance, design, R&D, procurement/sourcing, strategy, pricing, operations etc.
• Many of these functions above are still underrepresented/underpenetrated and offer opportunity for partners to differentiate themselves.
• Incumbent technology providers in these functions should look to incorporate Generative AI into their core offerings while new players can focus on being Generative AI native.
• Consulting firms (particularly SIs) can lead in this space by having targeted offerings or tri-party approach with an ISV vendor with which they have deep expertise.

Customer Service / Contact Centers / Customer Experience (Count 20)

Fulfillment Method: Professional Services

Genpact’s ContactUs.Ai Native omni-channel managed service with extensibility to integrate into customer’s legacy systems or leverage industry specific solutions built into the packaged service offer.

Eviden’s Persona 360 Contact Center Data Product was specifically created for retail banks and insurance companies. Solution leverages AI/ML to extract information from digital and non-structured data, such as call transcripts, chats, or emails. It enables you to enrich your use cases, such as customer 360, fraud, pricing risk, back-office, call centers, or direct sales processes, with new data.

Fractal Analytics’ Customer Interaction Insights - a Fractal Analytics solution is a Generative AI-powered Voice of Customer solution to identify the root cause of customer dissatisfaction. CII can go through millions of customer conversations from all channels, including Voice calls, agent/bot chats, and reviews, to identify the root cause of customer dissatisfaction. The information is presented using intuitive dashboards with trends and drill-downs.

Mission Cloud’s Call Center Modernization with Generative AI on AWS Customers can meet with a Mission Cloud Generative AI specialist to envision an AWS-native call center solution that fits your needs, aligns with best practices, and drives cost savings for your business.

CX Studio’s AWS CX Design & Implementation Professional Services specialise in AWS CX that spans Amazon Connect and Gen AI Agents. From prompt engineering to custom machine learning models, CX Studio offers consulting and design services in this new and innovating segment.

SmartBots AI’s Support AI : Conversational Support Assistants / Chatbots by SmartBots is a scalable, Generative AI-powered customer service chatbot / virtual assistant platform designed for enterprise needs. These chat and voice virtual assistants automate routine tasks and complex workflows.

Brillio’s Agent Intelligent Search with Amazon Kendra & ChatGPT enables businesses to quickly integrate their content management systems into a knowledge center powered by Cognitive Search (AWS Kendra, SageMaker, Textract, Comprehend & Transcribe) & GPT. With this solution, contact center agents can effortlessly access the knowledge stored in the enterprise content management system and generate contextualized and relevant answers to their queries in seconds.

TTEC Digital’s Generative AI Conversational Intelligence is powered by AWS Generative AI services (Bedrock, Titan, SageMaker) at multiple layers for extracting complete insights for business transformation across all channels of customer conversations then providing actionable solutions where opportunity exists or can be created.

TTEC Digital’s Generative AI Contact Center Agent Knowledge Assist An AWS Generative AI powered solution that uses the Retrieval Augmented Generation pattern to create a portal for simpler, easier knowledge search that provides concise answers back to users, instead of simple search retrieval.

TTEC Digital’s LLM Knowledge Curation for Customer Experience Gen AI Solutions Knowledge curation architectures & patterns that are deployed to optimize, transform, and create knowledge that is more usable for AWS-powered Generative AI solutions in Customer Experience and Contact Center uses.

TTEC Digital’s TTEC Digital’s AI Enabled Customer Experience (CX) Workshop will provide customers with a custom tailored AWS AI-infused CX Roadmap designed through collaborative working sessions with their Enterprise CX Experts. During the session TTEC Digital will explore customer’s current AI and CX maturity, future state AI enabled CX vision and develop an action plan to achieve those goals.

EE Solutions EES AI Engine + Assistants is an advanced conversational tool that goes beyond scripted chatbot responses. It uses sophisticated language models to understand and adapt to diverse business contexts, enabling dynamic, human-like interactions.

Fulfillment Method: SaaS

Ada’s Ada - AI Agent is an AI-native customer service automation company that makes it easy for businesses to automatically resolve the greatest number of customer service conversations - across channels and languages - with the least amount of effort.

Talkdesk is a global cloud contact center leader for customer-obsessed companies. Their automation-first solutions optimize the most critical customer service processes to deliver a better way to achieve great customer experiences.

InfinStor’s InfinSupport is a Generative AI Powered Support tool. It includes functionality for self help support, L[1|2] support and SRE assistance for Cloud Workloads.

Trusst’s TrusstGPT uses advanced Generative AI (LLM) technology to provide real-time or post-contact summarisation and interpretation of conversation transcripts. Users can directly view, edit, iterate and store summaries and interpretations, providing valuable insights into customer dialogues.

PolyAI’s Customer-Led Conversational Assistant ccurately resolve customer enquiries and unlock data-driven operational improvement. PolyAI conversational assistants understand every caller regardless of accents, dialects, language, how they speak or what they say.

Cognigy.ai’s AI Agents for your Business provide next-gen customer service, absorb your enterprise knowledge, and come fully equipped with intelligent IVR, smart self-service, and agent assist. Supplied with dozens of pretrained skills, they work seamlessly with existing enterprise systems, learn from your human agents, and give them superpowers.

Forethought.ai’s Forethought Suite SupportGPT of AI apps makes it easier for customers to bring AI to their agents and customers. Discover, insights & analytics, helps admins build out workflows for Solve, chat & email responses along with ticket enrichment, Triage, and agent support, Assist.

Leena AI’s Enterprise Virtual Assistant, powered by Generative AI offers a Jarvis-style work assistant, automating tasks in HR, IT, Procurement, Supply Chain, Finance, and others. Featuring WorkLM? for predictive, human-like text responses, automates enterprise workflows, proactive resolution to employee action-oriented queries. It integrates with 1000+ apps, serves 400+ customers globally, and supports 100+ languages.

Developer Productivity (Count 11)

Fulfillment Method: Professional Services

Slalom’s AI Enhanced Engineering with Amazon CodeWhisperer Workshop In this workshop, customers learn how to drive an increase of 30—50% in developer productivity through AI tools to work smarter and more efficiently & take first steps to discover use cases on how AWS Generative AI can deliver exceptional customer experiences.

LTIMindtree’s Generative AI powered Software Development Accelerator Customers can elevate their software development with Generative AI powered Software Development Accelerator. Designed for engineering excellence, our approach accelerates Generative AI implementation with Efficiency Kits for Engineering, Embed Solutions for Modernization, and a Connected Knowledge Fabric for Quality & Resilience. Unlock key business outcomes: heightened software reliability, shorter time to market, and improved cost efficiency.

Mphasis’ AI for Software Development enables enterprises to build customized no-code/low-code solutions to accelerate the development and deployment of software. The service leverages Mphasis’ patented AI/ML platforms and frameworks to engage with clients across multiple use cases such as intelligent code recommendation, rapid prototyping, etc. Mphasis helps enterprises target impactful AI/ML interventions that can drive business benefits.

Compass UOL’s AI-Assisted Software Development offers the capability to develop digital products, software, or applications in a significantly more agile manner through the application of GenAI in the SDLC.

Trek10’s Trek10 ATTAIN Travel & Hospitality: AI Code Generator reduces time-to-market using Generative AI in Travel & Hospitality Software Development by offering company-specific tuning and through enhanced API interactions and recommendation engine.

Trek10’s Trek10 ATTAIN Retail: AI Code Generator reduces time-to-market using Generative AI in Retail Software Development by offering company-specific tuning and through enhanced API interactions and recommendation engine.

Trek10 Trek10 ATTAIN Financial Services: AI Code Generator reduces time-to-market using Generative AI in Financial Services Software Development by offering company-specific tuning and through enhanced API interactions and recommendation engine.

Oak Rocket’s Gen AI-Assisted Software Development Consultation helps clients design and build digital-native platforms using cutting-edge technologies like Amazon Bedrock, CodeWhisperer and SageMaker. Oak Rocket helps their clients develop more software, better and faster. Clients gain time, save money, and grow exponentially through innovation built on AWS Gen AI.

Fulfillment Method: SaaS

Ant TRM SaaS’ SmartUnit (Type: SaaS) automatically generates use cases for JAVA. This gives customers improved code coverage and effective exception detection, all at a much lower cost.

Outsystems OutSystems Platform is the industry leading, cloud native, high performance, low code development and deployment platform delivered as a managed service on AWS. Using OutSystems, IT teams can create, launch, and manage secure and resilient web and mobile applications that can be scaled and adapted quickly to meet ever-changing business requirements. The OutSystems visual development studio includes AI-powered mentors to help developers create better applications faster. OutSystems can integrate information from a variety of databases, legacy applications, systems of record, as well as the latest generative AI tools, including Amazon Bedrock.

Fulfillment Method: Amazon SageMaker

Mphasis’ Text to SQL using LLM generates complex SQL queries using bedrock models given a question prompt.

Sales (Count 2)

Fulfillment Method: Professional Services

Adastra’s Generative AI - Prescriptive Sales Recommender is a powerful sales enablement solution designed to provide data-driven insights and personalized support to sales representatives. Adastra's solution utilizes advanced forecasting models to identify products that have the most significant impact on potential revenue. These insights, combined with their feature importance, product details and relevant external data, are then fed into sophisticated large language models (LLMs) available through Amazon Bedrock or SageMaker Jumpstart, to generate detailed sales transcripts. These transcripts offer sales teams valuable talking points and recommendations for engaging with customers in meaningful ways to promote their products. These outputs can seamlessly integrate with CRM tools like Salesforce, to streamline the sales process.

Fractal Analytics’ Flyfish - Generative AI for Sales is the first-ever 360-degree generative AI platform for digital sales, which enables brands to deliver highly personalized experiences using Consultative Sales AI. The platform transforms digital sales by assessing an individual's unique context, needs, and preferences to create a personalized shopping experience that increases revenue and builds loyalty.

Finance (Count 2)

Fulfillment Method: Professional Services

Quantiphi’s QDox : Ai-Powered Document Processing for the CFO is Quantiphi's AI-powered document processing solution accelerator. It is a deep learning-based solution powered by Amazon Web Services. QDox comes with an easy-to-use graphical interface, making it simple yet effective for business users. QDox for the CFO Desk, was created primarily to overcome the issues faced in generating insights from structured & unstructured financial documents while simultaneously streamlining the operational process.

Arcanum AI’s AI Support Assistant - Arcos Arcanum’s AI support assistant, Arcos, utilizes AWS Generative AI model to provide a robust intelligent automation solution to support finance teams. By leveraging Soc2 compliant connection platform Workato, Arcos securely connects with the user’s email service provider to quickly respond to new internal or external queries as they are received by a support inbox.

HR / Human Resources (Count 1)

Fulfillment Method: SaaS

Leena AI’s Enterprise Virtual Assistant, powered by Generative AI offers a Jarvis-style work assistant, automating tasks in HR, IT, Procurement, Supply Chain, Finance, and others. Featuring WorkLM? for predictive, human-like text responses, automates enterprise workflows, proactive resolution to employee action-oriented queries. It integrates with 1000+ apps, serves 400+ customers globally, and supports 100+ languages.

Product Design (Count 1)

Fulfillment Method: Professional Services

Data Reply’s Generative AI Product Design for brands and retailers uses the Stable Diffusion model and leveraging AWS services such as SageMaker foundation models and Amazon Bedrock service to enable product designers generate high quality design options, explore ideas based on synthetic images offering improved productivity, flexibility and speed to market

Marketing (Count 2)

Fulfillment Method: Professional Services

Slalom’s AMC Insights GenAI-Powered Campaign Advisor & Smart Dashboard that provides marketers and agencies with a user-friendly reporting and analytics environment for Amazon Ads campaigns, built on top of Amazon Marketing Cloud (AMC).

Mission Cloud’s Automate and Personalize Marketing Content with Generative AI Customers can up-level their marketing campaigns to address the unique needs of their end customers and pivot their marketing campaigns dynamically based on sentiment events, responding in context according to customer preference and event types. Customers can meet with a Mission Cloud Generative AI specialist to envision an AWS-native solution for marketing automation that fits their needs and aligns with best practices.

Legal / Compliance (Count 1)

Fulfillment Method: Professional Services

Slalom’s CounselAI GenAI-Powered Accelerator is a customizable technical accelerator to accelerate productivity and drastically reduce the amount of time attorneys and paralegals spend on legal review.

Note: This list is current based on my review as of February 8th. If there are any function specific Generative AI offerings that I have missed, feel free to mention those and I will make an update.