FUN 'n GAMES- November 5th and all that.

On November 5, 1605, Guy Fawkes attempted a more dramatic way to overthrow the Government than the efforts of Donald J Trump . As we wait for the winners of the races that stop the nation in Australia, and America, IT'S TIME AGAIN to remember to get up, turn off the telly, and have some fun.

Health promotion campaigns aim to encourage the public to adopt good health practices and to avoid ones that lead to ill-health.

'Life. Be in it.’ was a Victorian Government health initiative launched in 1975 by the State Minister for Youth, Sport and Recreation, Brian Dixon at the Department of Youth, Sport and Recreation, with support from the federal government. The campaign involved community announcements on television, cartoons in newspapers and community-based programming,aimed to educate the Australian public about exercise in a fun and non-threatening manner.

A report released in 1979 evaluated the program. It used a sample size of 3,960 respondents drawn from the capital city and two regional cities in each state, and proportional representation from the Australian Capital Territory and the Northern Territory.The report claimed that over 40 per cent of respondents felt that the ‘Life. Be in it.’ campaign had made them think about being active. Twenty per cent of respondents actually identified taking action to be more active.

‘Life. Be in it.’ lost federal funding in 1981 as health promotion gained momentum and larger, more elite programs were developed. It was subsequently registered as an incorporated company and worked in partnership with other health organisations, including the National Heart Foundation. It is now still going strong as a National Charity under Michele Levine, the CEO of Roy Morgan Research and will hold it Golden Anniversary organised by its first Director Ian Bennett ( see below for those who want to come by contacting him ( ian@qualitylifestylevillages.com.au)

The campaign’s great success in Victoria was largely due to the close collaboration between advertising executive Phillip Adams and graphic designer Alexander Stitt. It prompted the federal government to roll it out across the country in 1978. As an Age article with the headline ‘Bewdy Norm, you’re national’ put it on 10 September 1977:

It was hoped that viewers who associated any kind of physical activity with too much effort or difficulty would identify with Norm. Over the course of the campaign, Norm promoted the inclusion of daily exercise into his ‘normal’ routine, which increased his fitness and wellbeing with little effort.

For those who want to turn off the telly, and make November 5 a day of fun 'n games , Robert Palmer has provided a BOOK OF GREAT GAMES he will send you to live more of your life.(robpalmer42@gmail.com). We all need to develop collaboration, trust, and information-sharing while providing exciting and measurable strategic opportunities.

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DETAILS. of the ‘Life. Be in it.’ Golden Jubilee Function

25 January 2025 10.00 am – 4.00 pm

The Goods Shed at Ballarat Railway Station

Reflections on ‘Life. Be in it’ a 50-year Journey - Terminus Theatre.

Sit-down Luncheon - Lydiard Hall.

Informal networking with tea and coffee - Carriage Rooms.

The Goods Shed Ballarat Railway Station

200 Lydiard Street North, Soldiers Hill, VIC 3350

- Consider staying in Ballarat over the Australia Day long weekend to enjoy

Australia Day activities on 26 January and local attractions on 27 January.

- Contact your former LBII colleagues( ian@qualitylifestylevillages.com.au)

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