Fun Friday: Variable Data Gone Wrong

Fun Friday: Variable Data Gone Wrong

Jay Haddad Jay Haddad

Jay Haddad

Content Creator at JLH Media Group

发布日期: 2015年9月18日
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Coke did it. They personalized their cans. Absolut Vodka did it with their bottles. But, sometimes personalization and variable data may not work out the way it was planned. Check out what happened when Nutella let the Australians personalise their own jars. Ya' gotta' love the Aussies and their sense of humour. 

I wonder how the sales rep feels after seeing the results of the campaign.

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