The Full Package

Life teaches us some tough lessons: no matter how successful one thinks one is, nobody is irreplaceable and no company is too big, too famous or too revered to fail. Take Thomas Cook Group UK Plc and its associated entities.

Thomas Cook was the oldest international travel company on the planet having been founded by none other than a Mr. Thomas Cook back in 1841. At 2am on September 23rd 2019, their CEO announced that it had ceased trading with immediate effect and all future flights and holidays has been cancelled. 21,000 staff lost their jobs and 150,000 customers were in-resort at the time leading to one of the biggest civilian repatriation efforts since the Second World War. Nobody foresaw this.

The principal reason for Thomas Cook’s demise was its failure to grasp that the majority of travel is now booked online. Few people visit high street travel agents. They had an analogue business model in a digital world. Across 2021, we believe this story will unfortunately be repeated many times across much of the world.

Due to no fault of their own, but because of an invisible potentially deadly virus, organisations globally scrambled to transform themselves at an unprecedented rate. An online presence is no longer just a ‘nice to have’ for the more traditional bricks and mortar organisations, rather it has become the only source of revenue for most. A true existential means they need to work smart.

Purchasing habits have changed beyond recognition in the past year with the huge drive online. This seismic shift brings with it some big challenges though, none larger than trying to eliminate fraud.

Please, enjoy the rest of the article on the VOX Carrier Blog.