Full of Itself, Short on Brains: Amazon's AI Assistant | How to Navigate the Explosive Growth of Media Channels | Explore Amazon Black Friday Universe
Full of Itself, Short on Brains: Amazon's AI Assistant
Amazon’s AI-powered shopping assistant, Rufus, has been around since July, giving us some time to evaluate its performance and impact. While its concept is exciting, its current implementation leaves room for improvement...
How to Navigate the Explosive Growth of Media Channels
Our Associate Director, Joe Farley, investigates the significant complexities in engaging with shoppers across the expanding retail media channels. How should brands ensure their campaigns have incremental reach?
Amazon Black Friday Universe Is Here
Following eBay's Listings in Lights, Amazon have launched their own immersive shopper experience in Milan. Celebrating Black Friday Week, it features deals, gift ideas, and interactive experiences...
That's all for this week. For more news on Amazon, other marketplaces and Tambo, visit our blog.