Full Guide to Tourism Destination Marketing Strategy for DMOs

There’s a widespread opinion that destination marketing organizations (DMOs) or tourist boards have become a thing of the past.

People assume that destination marketing organizations are not capable of marketing a certain destination in today’s Internet-connected world like they used to before.

However, that couldn’t be further from the truth.

Since I started Orioly, I had the chance to talk with thousands of tourism professionals and spent a vast amount of time preaching how to introduce technology in order to make the business better, faster and more enjoyable.

We can see the change happening, however, it can be a challenge to start.

Destination management can be a challenge!

When you are a small company, you can make the impact and a sudden change any time you want.

When you want to make an impact and change your destination and local tourism ecosystem works, that takes time! You need to affect your organisation, motivate local entrepreneurs to start implementing strategies and tactics that will provide results not just in the upcoming season, but in the long term.

Based on our experience and discussions with great partners and tourism professionals, we created a free e-book

"Full Guide to Tourism Destination Marketing Strategy for DMOs"

In this detailed guide to Tourism Destination Marketing Strategies for DMOs, you can find the answers to the following topics:

• How to find out what makes your destination special
• Tactics to identify target customers
• Customer-centric approach
• How to create a DMO website
• The transition from offline to online marketing strategies
• Tips and tricks on how to audit your DMO website
• DMOs and social media management
• How to partner up with tour operators and stakeholders

Feel free to grab a copy and share your comments and suggestions on how to make a new release even better.

Enjoy your Friday!