Full Funnel Advertising - How to Attract High End Real Estate Clients (Buyers & Sellers) by using today's digital targeting solutions.

Hello,

My name is April Iacono, I'm a Sr. Marketing Consultant for LocaliQ, the largest Digital Media company in America & part of the USA Today Network.

Before we go into the targeting strategies, I would like to tell you a little bit about us.

The USA Today Network is a network of 240 newspapers across the United States with LocaliQ being our digital arm. LocaliQ is part of the TOP 3% of Google Premier Partners for Trusted digital ad campaigns.

We can run targeted digital ad campaigns anywhere in the USA. We have the experts, the tools, the technology and the data to drive a success digital marketing campaign (and offer traditional print if needed in one of our 240 markets).

We run thousands of campaigns across the Country for all business verticals: Real Estate, Health, Food, Roofing, HVAC, Retail, Salons, Development, Banking, Automotive, Education & Training, Recruitment and more! We work with National companies right down to small mom and pop businesses.

Why do businesses utilize us? Our reach. We have the largest database, and we can target the right audience, and offer lead generated campaigns and give you the brand awareness and the exposure you need. No agency fees, and full graphic services making us your one stop shop for everything.

Now the strategy.....

TODAY'S TOPIC - Are you a Realtor or Brokerage looking to sell a High End Property?

• Example Campaign: Property located on Siesta Key, FL.
• Home for Sale: $5.5Million
• Audience to Target: People with a Net worth over $5Million
• Location(s) to Target: Miami - NYC - Chicago or Anywhere in the USA you want to target.
• Interest to Target: Investment/Finances, Golf, etc.
• Full Funnel Advertising: ConnectedTV/OTT; YouTube, Targeted Email; Targeted Display (including Geofence); Social Media, Lead generated landing page.
• Campaign will include: Video & Digital ads showing the property "highlights" and the real estate agent or brokerage and how to contact you for more information.
• Investment level example: $12,000 (we customize campaigns to fit your budget & need)
• Campaign length: 3 months
• You can use the same advertising solutions for targeting new clients as well. its not just about the house, its about you and your services. Lets serve them ads about you and how you have helped and worked with high end clients!

Lets start with Connected TV/OTT - we know everyone streams tv. Big screen, mobile devices, everyone is watching TV. We will send video ads through streaming devices to your desired target audience. If the person we're targeting net worth is $5million and they're watching TV in their PJs at 3am, that video ad will appear whenever they're watching. So compared to Prime time walking blocks like 6pm-10pm, we don't need that anymore, because we're targeting the person, not the time, or show or app.

Targeted Email - we have 127 targeting features: Example I'm targeting a person who net worth is $5Million, living in zip code 90210 (yes I'm serious lol), we will send them an email without going to spam, it will go directly to their inbox.

Same goes for Target display ads and geofencing locations. Same demographics for targeting, and we will geofence Lakewood Ranch Golf & Country Club, or maybe a hotel, or Sarasota Polo Club or The Field Club. (Again think about who your ideal target person is?)

Social Media is simple - just make sure to target outside of your followers, you want to reach new people! Engaging images and videos. Select a radius around high end areas Longboat Key, Downtown Sarasota, Siesta key and parts of Lakewood Ranch or maybe target high end places in Miami, or Chicago or NYC.

A lead generated landing looks a lot like your website. We use images, copy about the listing and yourself and/or brokerage to look professional, but also to capture leads. We include a fill out form email address, phone, zip code, etc. Also we include URL links for your social sites, contact us page and or website.

Each month you will be able to log in to your client center where the reports and leads are and contact those people right away!

As my favorite Marketing Manager says - Data is currency! By looking at the data reports of a digital campaign we know exactly where to serve your ads to get buyers motivated and generate those leads!

If, you're interested in learning more please contact me:

April Iacono| Sr. Marketing Consultant | LocaliQ

[email protected] | 941-920-7182

We can run digital campaigns anywhere in the USA, and run print in anyone of our 240 newspaper markets (19 markets in Florida alone).

Thank you for your time, and I hope to hear from you with any questions or to book a call time.

Happy Selling!