Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This week, we learned that online fashion retailers are scared for future sales after shoppers return to high streets, the Instagram smiles that are causing dental damage and TikTok’s huge success with their new marketing campaigns.
- Instagram adds new 'quiet mode' - To aid more breaks, self-moderation tools and manual controls have been added! ‘Quiet Mode’ will notify contacts that you’re off-grid and detect users who’re spending significant time in the night (targeted for teens/parents in particular)! Mute topics or hide keywords. Will you give it a go?
- Boohoo crying after 'return to usual habits' - Online fashion retailers have claimed that after the return of shoppers to high streets and extended delivery delays, they’ve seen a steep decline in sales. Is this something we’ll see more of?
- Shopping app Temu is using TikTok's strategy to keep its No.1 spot on App Store - Pushing users to share the app with friends in exchange for free products wasn’t the only claim to fame, Temu is also following TikTok’s OG strategy to claw in the consumers - watch out TikTok, there’s a new guy in town…?
Extra, extra! Read all about it:?
- Meta launches centralised ad targeting controls - The updated Accounts Center will allow you to make your ad preferences consistent across Facebook and Instagram, to help manage your in-app experiences. Change your preferences today and take back some control of your feed!?
- TikTok's 2023 marketing calendar - Check the year’s key celebrations and events to better map out your social media approach for 202, with more in-depth pointers and key campaign tips helping you tie in cultural activities. Let’s see what 2023 has in store…
- Google fails to block adverts on 'climate lie' sites - Google is still allowing adverts to run alongside articles calling climate change a “hoax” despite pledging over a year ago to block Google Ads. Fake news strikes again - surely this giant should be leading the change??
- 'Humanisation' trend grows among our four-legged friends - After top designer brands entered the dog clothing market and even welcomed our pets to the catwalks. Pets are in a growing humanisation trend, will we see this in other markets? What ‘must-have’ look will you be buying your pooch for spring/summer 2023?
- The Instagram smiles causing dental damage - As people go mad for clear braces, dentists have warned against them. Teeth are becoming weaker and even turning wobbly, don’t believe everything you see online! Check the facts first to ensure you keep on smiling. For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend!?
- What is CoreCore? - You may have seen the viral hashtag in your TikTok feed and thought “Excuse me, what the hell is this?”. Well, the juxtaposed art trend (that has over 371 million views on TikTok), is described as a "deconstructed art" of visual clips that evoke certain emotions or an aesthetic. Yeah, we’re confused too. Get the full lowdown now!
For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend!
