Bringing you the freshest insights, app developments, and trends sweeping social media platforms across the country, so you can level up your strategy and ensure you’re always ahead of the curve.
This week we see the TikTok owner launch a new lifestyle app, the latest partnerships from Nando’s and LADbible, to LIDL joining Fashion Week. Read below for campaigns and more…
- Dove partner with LinkedIn to support passing of the Crown Act
- Hoping to end hair discrimination; “? Black Women change their hair for job interviews due to it being perceived as unprofessional”. Sign the petition and learn more on how to be part of the change…?
- What is the fastest-growing spirit on Instagram?
- Taking first and second place are rum brands, Bacardi, with a 75% growth in 2022 (followers-wise) and Captain Morgan’s. Others to keep an eye on are Veuve Clicquot and The Famous Grouse.
- Owner of TikTok launches new app
- Which will pay you to post! The controversial Chinese internet company, ByteDance, has released a lifestyle-sharing app, Lemon8. Post carousel-like content fitting into 5 categories: fashion, beauty, food, fitness or travel (like Pinterest) - will you be jumping on the hype?
- Instagram launches 'Channels' broadcast chat feature
- Interestingly, Instagram is rolling out a group messaging function, where you can stay up-to-date on specific topics, brands, people, etc. What topics will you be keeping an eye on??
- LinkedIn adds option to tag chats with a 'starred' option
- Handy for those who receive an influx of messages, separating the important to the irrelevant. Adding to their messaging tools like the ‘Focused Inbox’. Will you use it??
- YouTube tests podcast management options
- In the YouTube studio app, to make it easier for creators to distribute their podcasts, create a podcast or set an existing playlist as a podcast. Are we about to see a podcast surge via YouTube?
- Nando's and LADbible partner for 'Love's young wingman'
- Billed as top UK date spot for young people, LADbible takes lovers under its wing to navigate modern dating in a three-episode series, with a comedian leading first date hopefuls. Check it out.?
- Did you see Lidl at Fashion Week?
- Staging its own show and drawing on fan favourite ‘Middle of Lidl’ aisle, the show used the most-loved products by taking cues from the aesthetics of high fashion. Play on words works wonders for creativity…
- TGI Fridays creates true love detector
- With 59% of us hiding our true selves on dates, a unique dating experience was launched this Valentine’s Day to encourage honesty and authenticity. Trialling with famous Love Islanders first, would you have tried it?
For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend!
