Full Fat's Weekly Digital Bulletin - 17/06

This week, how to post effectively on LinkedIn, TikTok is scheduling breaks and clean your Metaverse home, it’s game night! We’ve got all the latest hot topics waiting for you below, just keep on scrolling…

Food for thought:

1. Facebook’s new ‘basic ads’ product - It’s been reported that Meta is developing a new, privacy-friendly ads offering, which will not use user data for targeting. So, how will it work? Well, it’s quite ‘basic’ actually. It will be measured by engagements and views, so the more interactive your audience is, the lower your cost for exposure. Do you think this would be useful for your Facebook ads or does this spell disaster for digital marketers everywhere?
2. Most effective LinkedIn posts in 2022 - As we know, LinkedIn has been popping off recently, with more and more people joining by the day, especially young people and with this wave of new users, comes an influx of new content. A content report was? recently captured to determine what form of content performs best on LinkedIn, with the conclusion highlighting, (drum roll please), that native documents and videos be the clear the way forward. Have a read through and see what you can do to update your profile.
3. Sick of social media? - It’s no secret that social media can be overwhelming, especially with half the world’s population creating, posting and consuming content every single day. Seeing carefully curated content and picture perfect lives every day can be very damaging to mental health and self-worth and it’s important to know when to take breaks. Have a read through this article to learn a little more about the effects ot too much social media consumption and what you can do to manage these and keep your love for these platforms strong. (Remember, health is wealth).

Extra, extra! Read all about it:

1. IG expands sensitive content controls - Some content that pops up on your feed can be extremely harmful for a multitude of reasons. Instagram has given its users the option to control the amount of sensitive content that they may see on the explore page, reels tab, recommendations and hashtags pages, so users can to protect their mental health, their physical health, or avoid content that they simply don’t like. (Win, win if you ask us). The only question is, should this be something all? other platforms should look to introduce??
2. TikTok adds new screen-time breaks - Hands up, who’s guilty of spending too much time scrolling through TikTok? I hope every single one of you has their hand in the air right now as TikTok is taking the marketing world by storm! Joking aside, it is very easy to get lost in the feed and spend hours of your day scrolling, which isn’t always great for our health, both mental and physical. In order to protect the wellbeing of users the platform has added new tools that will allow watchers to track and manage the time spent on the app. Have a read through to look at all the new options available, and let us know how much this would help you out!
3. ‘Made for TikTok’ marketing tips - TikTok’s new ad series, ‘Made for TikTok’ is a talk show made for people in the ad industry, for people in the ad industry. Their new series this year, hosted by content creator Shannon Fiedler, aims to help social media managers create strategies focusing around TikTok marketing and ads. Will you be tuning in? (Our digital team most certainly will be).

Have you seen this yet?:

1. Dopamine makeup is here for the summer - If you have been anywhere near TikTok in the past few months, you will have seen (or rather? force-fed) tutorials on how to achieve the ‘clean girl’ aesthetic with your makeup. Well, clean girl is out, and dopamine glam is in! (Bye sis). So what does this trend mean? That’s just it, it means whatever you want it to mean. Wear the makeup that makes you feel happy, whether that be simple and sleek, or crazy, bright and colourful! Power to the people- all about that self love y’all! Have a look at the article for some inspo and let us know what anti-clean girl looks you’ll be sporting this summer.?
2. Invite your friends over, Meta style - As the current leader in VR development, Meta is working on new interactive options in its VR environments, with the initial rollout of the new option to invite your friends over to your Meta Horizon Home. Meta’s multiplayer VR is still very underdeveloped, but this is another stepping stone towards a completely immersive social experience, where VR headsets will become the portal to this online world. With house prices and mortgages soaring, maybe virtual property is the way forward for millennials. (See you there guys!)
3. London’s summer events 2022 - The sun is shining and the birds are chirping. Grab your shorts and your sunnies because summer is finally here! And, I don’t know about you, but I’m already excited for the summertime adventures heading our way! From the annual Wimbledon championship to Notting Hill Carnival making a comeback after the pandemic, there’s tons of summertime adventures heading our way.? London is open and ready for bookings this year, so be sure to take a look at the newest and coolest hot spots and be quick to snap up those bookings.?

For any suggestions on what you’d like to see included in next week’s bulletin, or to talk all things digital, just drop us a line. Have a great weekend and soak up that sun!?