Fulfilling Your Purpose Has an Impact

While strolling the virtual halls and sitting in the virtual classrooms of Oxford and Stanford Universities pursuing my MBA LITE (taking the coursework but not getting a degree), I found myself becoming more purpose driven than profit driven.? I was surprised to see that the finest business schools in the world were not focused on teaching their students about generating profits but focused on teaching their students that profit can be generated by fulfilling your company’s purpose and mission.???

We recognized at Triad, that if we focused on our purpose – Elevating Diverse Voices in Decisions that Matter – the firm’s success would follow. ?We did not simply measure success by how much profit we were generating (though we do understand the importance), we began to measure it by the impact that the firm was having on our community, state, nation, and even the world. ?As a top public affairs firm, we have the unique benefit of not only making a difference for our clients but providing the tools for our team of exceptional individuals to make a difference in the lives of millions of people every day. ??

At Triad, we don’t just measure success by simply finding our clients funding, assisting them in securing government contracts, or passing legislation and calling it a day - we also measure our accomplishments by recognizing how our client’s achievements impact their stakeholders. ?Since we embarked on our purpose focused business strategy, our firm has been recognized by City & State PA as the top non-law lobbying firm in Pennsylvania?

I hope you will find a few moments to read our second impact report and take a look under the hood of Triad Strategies and how the engine of #TeamTriad is leading with purpose and culture, and positively impacting our client’s and the citizens of the Commonwealth of Pennsylvania.?

Download the Impact Report?