Fuelled by Automation: Streamlining Loyalty Program Management for a Wholesale Fuel Supplier

Fuelled by Automation: Streamlining Loyalty Program Management for a Wholesale Fuel Supplier

A wholesale fuel supplier provides safe and environmentally responsible energy solutions that exceed expectations in both quality and value. The fuel supplier runs loyalty programs and customers earn points for every purchase from the fuel supplier. Points can be redeemed for rewards such as discounts on fuel, free car washes, and other perks. Customers can track their points balance and redeem rewards through the providers app or website.

The customer was facing significant challenges with manual activities and processes, repetitive error prone steps, particularly with the calculation and classification of discounts, fuel management calculations for a large volume of transactions from various card platforms. This manual process is time-consuming? leading to potential inaccuracies in discount calculations. The complexity of managing data from multiple sources further exacerbates the problem, as it requires consistent validation and reconciliation efforts

Chimera implemented an automated data pipeline using Azure Data Factory to transform raw data from Excel files into cleansed and enriched data. This data is then stored in a data lake and visualized and analysed using an interactive Power BI dashboard. The solution resulted in reducing manual effort, enhanced data accuracy, Realtime insights, increased efficiency and improved customer experience.

This demonstrates the power of automation in streamlining loyalty program management, discount calculations, fuel management report, monthly reporting and unlocking valuable business insights. This also increased our customer reputation while increasing the speed and accuracy.

Let's connect and discuss how we can help you to streamline your business processes and improve customer experience! And see what your data speaks to you.


Jithesh NANAT

| Leadership | Program Management | Global Delivery Management | QA Management | IIIT-B Alumnus

4 个月

Awesome product! Fantastic job by team.

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