Fueling the Next Media Evolution: Lessons for Pandemic Filmmaking
Kathy Berardi
PR & Marketing Storyteller, Producer & Writer, UCLA School of Theater, Film & TV Alum, Working Parent
Last year inextricably altered the ways that we connect, collaborate, and create. While physical distance poses some challenges (and likely many disappointments), it also translated into new forms of pandemic filmmaking and creating content for the niche and mass audiences alike.
These days, remote and distributed efforts are not longer the exception. They are the norm, and this will continue in some form indefinitely. Whether you’re an independent producer or a Netflix savant, pandemic producing has changed the ways we reach our audiences.
Most acutely, it’s an opportunity to innovate. 2020 took too many things from us, but we can also take lessons from the year to chart a better path forward as we embark on a new age of production, media consumption, engagement and connection.
Pandemic Filmmaking Requires Bravery & Innovation
Laughter can’t replace a vaccine, but it can help the audience navigate this unfamiliar and destabilizing time and can be truly healing from a mental wellness perspective.
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