FTC Sues Amazon?!

FTC Sues Amazon?!

Another Friday, another round of the top stories from around the globe!

In another week of highs and lows in the world of retail, here are some stories that made waves:

  • Amazon is resuming the enrollment process for Seller Fulfilled Prime?after having paused it for some time.
  • The FTC has filed a lawsuit against Amazon?due to alleged difficulties in canceling a subscription to Prime.
  • TikTok will be launching its own online store?in the United States.
  • According to a report,?Temu and Shein are able to avoid import tariffs?by offering their products at low prices.

The Amazon Corner

Lawsuit Against Amazon:?FTC Challenges Difficulties in Canceling Prime Subscriptions

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No can do??The FTC has filed a lawsuit against Amazon due to alleged difficulties in canceling an Amazon Prime subscription. The Federal Trade Commission has accused Amazon, a popular e-commerce platform, of misleading customers into subscribing to its Prime membership service and intentionally creating difficulties in the cancellation process.

The Federal Trade Commission has sued Amazon in a federal court in Washington state, alleging that the company's website tricks users into signing up for Prime. Prime membership costs $139 a year and includes benefits such as fast free shipping, video streaming, and access to 100 million songs. According to the FTC, canceling a Prime membership is challenging and involves several steps which are hard to follow.?

More on this here...

Top Retail and E-commerce Stories

#ShopTok:?TikTok is Opening an Online Store in the U.S.

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Photo Credit: Yahoo! News

United States, Meet TikTok Store!?According to sources, TikTok will launch an online retail store on its U.S. app next month. This move puts TikTok in competition with established e-commerce platforms such as Amazon, Shein, and Temu.

TikTok's upcoming store will operate differently from the existing TikTok Shop feature. While brands pay a commission to sell their products on the platform, the new store will be purchasing its own inventory and will take care of logistics and customer service. The store will mainly feature items from Chinese manufacturers, including kitchen gadgets and toys. A dedicated e-commerce tab within the app will allow users to browse goods from both the new store and TikTok Shop.

Check out the full story here...

QUICK TIP

Try this.?Try dynamic pricing. This involves changing prices in real-time based on factors like supply and demand. It can help improve profits by up to 15%.

There's a lot more where this came from! Check out this week's entire newsletter and?subscribe to Click & Conversion here!

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