FSM FAST FORWARD DECEMBER 2021
FSM Fast Forward December 2021: General Business Edition

FSM FAST FORWARD DECEMBER 2021

Tell me how you really feel. Share how we can better help you as an Account Executive in this 2-minute poll. We’ve created a quick poll for you to share your biggest pain points in collaborating with Salesforce partners. Your insight is valuable to us as it will enhance our ability to help you.

I’d like to make sure I can give you quick help on any upcoming deals - let me know if you’d like to send you an invite to my Google calendar for easy scheduling access, or add me ([email protected]) to a Slack channel.

We also have tools to help you get prospects to the finish line, and of course, recommendations on where to find opportunities, including tips on fast-growing and recently-funded companies to keep your sales momentum going through Q4. Read on for the December edition of Fast Forward!

BIG TIME OPPORTUNITIES:

  • Artificial intelligence. In Q3 of 2021, investors poured $17.9 billion into artificial intelligence (AI) startups, with record deal volume. The opportunity for providers of AI solutions in the U.S. is big and getting bigger, with a growing wave of companies that will outsource these solutions rather than develop them in-house.

*Learn and prepare more here, here, and here.

  • Broadband internet. As a result of the new infrastructure plan, $65 billion is being allocated to improve the nation’s broadband internet access. The significant funding increase creates an opportunity for internet providers to expand their reach by upgrading to Salesforce.

*Learn and prepare more here and here.

  • SaaS. The SaaS market continues to thrive as it increases an average of 18% per year. Additionally, recent statistics predict that 99% of organizations will be using one or more SaaS products by the end of 2021.

*Learn and prepare more here and here.

  • Been there, done that. Check out our recent project story video to learn how we helped a B2B SaaS company optimize their case response process.
  • Recycling. The recycling market isn’t based purely on environmental trends, but is a commodity business that meets roughly 40% of the world’s raw-material needs. Additionally, the industry is composed of roughly 56,000 establishments and generates over $236 billion in revenue each year.

*Learn and prepare more here, here, and here.

  • Seeing green. The cannabis space is (ahem) on fire right now. Check out this list of the 200 fastest-growing cannabis companies to find some possible opportunities in your patch.
  • Recently funded. Cybersecurity, big data, and machine learning companies have all recently reported new rounds of funding. Check out this list of recently funded tech companies that will be looking to grow.

SALES TOOLS

  • Scalin’ up is hard to do. Have a prospect with growing pains? Invite them to our upcoming webinar, “Advice from an Entrepreneur – How to Scale Your Business Using Salesforce,” where they’ll hear from FSM CEO John Burdett about how he’s built and scaled multiple businesses, why he chose the Salesforce platform to build his own business, and how Salesforce can help them reach the next level in their business, too. Register here.
  • How did we get here? If you have a prospect that’s found themselves buried under a bunch of disconnected technology solutions, their dysfunctional tech stack will ultimately throttle their growth. Check out and feel free to share our recent blog, “Is Your Tech Stack Holding You Back?” which offers a perspective that your prospects may not have considered.
  • Just what you were looking for. Do you need an example of a specific use case for a Salesforce product or type of business? Check out the project stories (and tons of other resources) in our AE Resource Hub, built just for you! We are adding new material all the time!

*I deliver this “Fast Forward” content to my partners at Salesforce on a monthly basis. If you’d like to receive my report directly via email, please connect with me here and I will add you to my subscriber base.

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