#fruitforthought, a Monthly Brief by Fructify Network - January Edition (#3)
Change.Preneurs
We spark the sustainability discussion and empower professionals to catalyse change
Thought of the Month:?Pivoting to Sustainability?
It would have been simple if humanity had started from Day One with sustainability and ethics as normal behavior. But it didn’t.
We have some Millenia of dysfunctional Social behaviour (with gender issues, xenophobia, racism, genocides, etc), some centuries of bad Governance (tyranny, dictatorship, corruption, extreme competition practices etc) and some decades of Environmental disasters. A historical list of ESG troubleshooting that we keep inheriting one generation from the other without customer service
Human nature, may argue some. Or maybe just a huge misunderstanding...
It is funny how humanity lives between two axioms: that we have enough and that we don’t have enough… at the same time. At a group level, we act like we have enough space, time, resources - and we can just be?careless.?At an individual level, we act like we never have enough money, prestige, success, notoriety, power -?and we can just act?greedy.
Maybe we got it wrong all along?
We need to understand that by keeping the same variables in place (production, consumption, energy sources, mindset) we are going bankrupt (and even extinct); at the same time we need to understand that by altering just one variable, the?mindset,?we can thrive individually and as a group.
Pivoting to Sustainability.?The biggest mindset shifts of all. As Individuals, as Groups, as Companies, As Countries, as Regions, As Planet.
Is it even doable? Well… answering with NO is not an option anymore.
-?Where do we start??The scariest phrase when it comes to “pivoting to sustainability”
-?EVERYWHERE!?The most reassuring answer possible.
In your own activity, in schools, in start-ups, SMEs or corporations, in policymaking and Government strategies, in meetups and ad-hoc meetings, in hospitals, in parks, in forests, in vegetable gardens, in sports, in music, in literature, in agriculture, in fashion, in art, when washing your teeth, when taking a shower, when ordering online, when switching off or on the light. When breathing.
Come on, pivot to sustainability. Even if it is not even clear what pivot and sustainability mean precisely??It is just common sense.
Fructify Network Recommends?
?Book
The Sustainable (ish) Living Guide, by Jen Gale?
Have you ever?thought that a sustainable lifestyle is difficult to grasp? That, maybe, you have to implement big and unrealistic changes to have an impact?The good news is we can fit "sustainable living" into the life we live. We know by now that changing habits is hard work, but we can do it by creating a new normal, one that will clearly influence the way we live and our planet.
This book is for those who are worried about the state of the planet but don`t know where to start. We all have been there, feeling overwhelmed and exhausted with so many sources of information that are sent our way. "Creating change needs action", so this is a guidebook or, even better, a workbook for you to start creating a better world now.
The author, Jen Gale, found her voice through blogging every day for a year and she encourages us to find our own voice. It`s a question of motivation and persistence by going one step at a time. Big goals can be frustrating, small steps are easy to implement. as she said: "aim for progress, not perfection". Another relevant piece of advice is to find your tribe, you don't have to do it by yourself.
Terms like carbon footprint, greenhouse gas emissions, greenwashing are clearly explained from the very beginning to help you navigate this journey at your own pace. The 12 (ish) chapters are covering conscious consumption with the less is more principle, zero waste, food, fashion, travel and transport in detail with a lot of easy tips to follow.
?Digital Tools
Ailuna App
With?Ailuna App?backed by behavioral science, setting up goals that are good for us and the planet has never been so easy. With a few clicks, you can participate in exciting and practical dares like digital declutter, save water, start reducing your waste, learn tips and tricks about a conscious lifestyle and engage with a community of peers. Small changes have a huge impact and new habits are formed as we speak. Ailuna is user-friendly, educative and easy to fit into our busy schedules. Join Ailuna, the app with a twist: eco habits made simple!
Knowledge HUB?
? ?Website - Launching the Expert Corner
Interview with Katja Rieger, founder Ripple Effect
"The biggest enemy of change is lack of credibility and I believe that is where ESG comes in. I actually see ESG as the reporting of CSR.”
Have a look?here?for the full interview
?? Pivoting to Sustainability: micro & macro perspectives
We have already introduced Ailuna APP, that makes the change at individual level possible.
There are other tools also, let's have a quick view:
Maybe you want to calculate your carbon footprint and take action? Check?Decarbonista?or?Footprint Calculator
You want to change your business model? Take a look at this valuable resource,?Organizing for Sustainability
Changing the world is on your mind??The Week,??Creatives for Climate?or?Climate Fresk?are 3 ways in which you can deliver change
Eco-systemic change is what makes you wake up in the morning? Understand it first by knowing about the?ESG Cities of the Future?
You want to perfect Skills for the future - a sustainable future? This?framework?deserves your attention
If you sometimes feel like a drop of water in the ocean, see literally that every drop counts. Another?way of imagining "the butterfly effect"?one drop at a time
Fructify Latest Harvest
2022 - Planting the Seeds
??We have 3 main pillars of our activity in 2022 - stay tuned for updates
???Save the date: January 31st 2022 the first Community Action lAB event: (UN)Meetup: Meet, Share, Fructify -?Register here?for the virtual meeting gathering seasoned experts in sustainability and experts in other fields that decided to change their focus towards sustainability.
??? New Program Launch to be announced soon!
????♀???♂?Follow us on Social Media for real-time updates