Fruit Fillings Market Overview, Growth Opportunities, Challenges, Top Companies, and Revenue Forecast
Edward Scott
Associate Marketing Director | Food & Beverage, Agriculture Research Reports & Consulting
The global fruit fillings market is projected to reach USD 3.8 billion by 2028 from USD 3.0 billion by 2023, at a CAGR of 4.6% during the forecast period in terms of value. The fillings market is projected to grow during the forecast period due to an increase in the global growth of the confectionery, bakery, dairy & ice-cream industries. Consumers are increasingly seeking healthier and more natural food products and fillings as a healthier alternative to other sweeteners and flavorings. Changing dietary habits have led to a significant rise in the consumption of convenience food worldwide, which is expected to fuel the demand for fillings.
Fruit Fillings Market Opportunities: Increasing health awareness among consumers
Health and wellness are vital to the food industry, and the fruit fillings market is no exception. With consumers looking for healthier options, manufacturers are developing fruit fillings with less sugar, fat, and calorie content. Additionally, they incorporate functional ingredients like fiber into their products to meet consumer demand for healthier options. Fruit fillings provide an excellent source of nutrients, such as vitamins and fiber, which can benefit overall health. For instance, blueberry filling can be a great source of antioxidants, while apple filling can be a source of dietary fiber. Fruit fillings are therefore used as a natural sweetener and substitute for refined sugars, which can help reduce the overall sugar content in baked goods and other food products. This benefits people trying to manage their blood sugar levels or reduce their sugar intake. Hence, it can be projected that growing healthier food options would foster the growth of the fruit fillings market.
Challenges: Fluctuations in raw material prices
Fruit fillings require high-quality fruits that meet specific standards, such as size, flavor, and texture. So, vendors must ensure that the fruits they supply consistently meet these standards to avoid product rejections. Raw materials of poor quality can lead to an increase in waste and hamper the speed of operations. Artificial inflation can be a big problem if a company does not have a contract with its vendor. External factors such as weather conditions, political instability, trade disputes, transportation disruptions, and natural disasters can significantly impact the supply of raw materials for fillings. These uncertainties can result in price fluctuations and supply chain disruptions, affecting the production and profitability of businesses. Thus, the price fluctuations of raw materials act as a major challenge for the growth of the market.
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US is One of the Major Market for Fruit Fillings in North America
The United States is one of the largest markets for fruit fillings in North America. The popularity of fruit fillings has increased significantly in recent years due to various factors, including rising consumer health awareness, increasing demand for vitamin C based food ingredients, and the preference for natural and flavorful food and beverage products. Fruit fillings are a convenient and tasty way to supplement consumers’ preferred foods and beverages.
The availability of various types of fruit fillings, such as berry fillings, apple fillings, citrus fruit-based fillings, and mixed fruit fillings, among others, is driving the growth of the fruit fillings market in the United States.
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The key players in the fruit fillings market include Puratos Group (Belgium), Dawn Food Products Inc. (US), Agrana Beteiligungs- AG (Austria), CSM Ingredients (Luxembourg), Bakels Worldwide (Switzerland), Barry Callebaut (Switzerland), Andros Group (France), Zentis Gmbh & Co. KG (Germany), Rice & Company Inc. and Fruit Filling Inc. (US). The key strategies the leading market players adopted include new product launches, mergers, partnerships, and expansions. For instance, in October 2022, Puratos UK acquired Fourayes, the UK’s top producer and processor of fruit.
Dawn Food Products, Inc. is a family-owned company that supplies bakery ingredients and solutions consisting of bases, mixes, icings, glazes, fillings, frozen dough, par-baked, and wholly baked products, and equipment for the food industry around the world. Its product category includes bakery ingredients, ready-to-sell & ready-to-finish bakery products, food service, specialty products, and consumer brands. The company’s bakery filling products are included in its bakery ingredients category. The company’s customers include artisanal bakeries, supermarkets, food services, and bakery manufacturers. In February 2023, Dawn Foods expanded its Delifruit range of ready-to-use fruit fillings.
Barry Callebaut is a leading global producer of high-quality chocolate and cocoa products, and it also offers a range of fruit fillings for the bakery and confectionery industry. Barry Callebaut's fruit fillings are made with high-quality fruits, including berries, and are available in a variety of flavors and formats. Barry Callebaut's fruit fillings are designed to meet the needs of various applications, from bakery products such as croissants and donuts to confectionery products such as chocolates and pralines. In June 2022, Barry Callebaut signed a strategic distribution agreement with Colombian food ingredient supplier, Levapan.
Bakels Worldwide is a conglomerate owned by the Bakels family. It was established as Nordbakels and became a group of about 40 companies after several investments and acquisitions. The group manufactures, distributes, and exports bakery ingredients for the bakery industry in different business verticals, such as craft bakers, industrial manufacturers, and supermarkets offering bakery products, such as bread, pastry, cakes, and confectionery items. Bakels is a global company that produces a range of baking ingredients, including fruit fillings for the bakery and confectionery industry. Bakels' fruit fillings are made from high-quality fruits and are available in a variety of flavors, textures, and formats to meet the needs of different applications. In March 2023, Bakels announced that they had acquired Orley Foods, a Cape Town-based provider of sweet ingredient solutions.
In January 2023, Dawn Foods announced a three-year partnership with Goodness Cakes. Dawn thinks that people need to be honored and everyone should have their birthday celebrated. The company was moved by the Goodness Cakes mission and saw similar principles of organization.
In August 2022, Puratos announced a partnership with Shiru, a functional ingredient company for the food industry. The collaboration with Shiru aims to find new functional, plant-based ingredients that can bring innovation to bakery, patisserie, and chocolate products.
Key Questions Addressed by the Fruit Fillings Market Report:
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