Frownies Amazon Performance - November 2024

The challenge they faced on Amazon

• Competitive Landscape Increased competition during November led to deal-driven browsing behavior, with shoppers exploring more options before committing to purchases.

Strategies for Success

RT7 Digital implemented a multifaceted strategy to address these challenges and ensure robust performance:

Competitor Insights through Rufus: internal and external tools

New Campaigns Launch:

• This initiative aimed to boost the visibility and sales of slow-moving products, particularly during Black Friday week, maximizing their conversion potential.

Bid and Placement Adjustments:

• Continuous bid and placement audits ensured bidding efficiency, maintaining visibility without overextending budgets.

Data-Driven Campaign Optimization:

• Regular audits of campaign placements and CPCs ensured cost control while maintaining performance.

Key Metrics

• Total Account Sales: 90.2% YoY growth, 12.9% MoM increase.
• Impressions and Clicks: Increased by 13% and 18% MoM, respectively.

Conclusion?

Frownies’ exceptional performance on Amazon in November 2024 underscores the effectiveness of targeted advertising and strategic campaign management. Despite the absence of active deals and increased competition, RT7 Digital’s tailored approach drove significant growth in account and campaign sales. By leveraging competitor insights, optimizing campaigns, and maintaining bidding efficiency, Frownies successfully capitalised on the peak shopping season while laying the groundwork for sustained performance improvements.

Results in numbers

90.2%

YoY growth

12.9%

MoM increase