Frost & Sullivan applauds Vi Business’s SIP Trunking Services with Technology Innovation Leadership Award

In the challenging fixed line services market, SIP trunking is the only product that helps enterprises in their digital journey. This IP-based protocol is the preferred choice service because it is scalable, flexible, secure, cost effective, and customizable. SIP serves as the backbone technology for UC platforms, cloud telephony, contact centers, and data centers. Being the industry pioneers in Managed SIP (MSIP) services, Vi Business aims to help customers?monitor,?measure?and?optimize?their voice infrastructure.

We’re immensely proud to announce Vi Business has earned Frost & Sullivan’s 2023 Indian Technology Innovation Leadership Award in the SIP trunking industry for the second consecutive year.

Going Beyond Standard SIP Services

Frost & Sullivan notes that Vi Business’s SIP solution is differentiated from other offerings based on its many impressive features. For example, Vi Business’s SIP services offer business continuity, which means providing customers with geographical redundancy in times of disasters or disruptions because connectivity is always maintained.

For customers, geo-redundancy ensures that critical business applications and connectivity remain secure and accessible in case of any emergency by distributing important components or infrastructures across multiple centers in different locations. If a primary location (headquarters) fails, geo-redundancy provides a safety net, in turn helping customers serve their end users better or solve their communication needs more efficiently.

“In terms of its enterprise business solutions, Vi started offering SIP services only 5 to 6 years ago and has since been making a strong impact on the telecommunication industry. Vi Business launched its MSIP that no other participant offers in the industry, which has since become a game changer for operators. This industry-first initiative offers advanced, end-to-end, and proactive monitoring and real-time analytics services to customers, enabling them to make more informed decisions.” - Kanika Jain, Senior Research Analyst, ICT.

In addition, Vi Business provides users with dual last-mile connectivity, which means higher uptimes in terms of the service level agreement (SLA) or the customer availability perspective, improved productivity levels, business continuity (even with any major unforeseen disruptions to the primary network), and cost effectiveness because this connectivity eliminates the need to have two service providers.

Vi Business’s Success in the SIP Market

Frost & Sullivan states that in terms of the commercial adoption of SIP services so far, Vi Business’s key customers include CPaaS participants and aggregators. These companies are the bulk buyers that manage campaigns for their various end users, such as political campaigns or campaigns run by BFSI customers. Conferencing service providers, content centers, and other companies (e.g., IT, ITeS, and BFSI) all serve as key customers. To build a strong customer base for its SIP services and to cater to different markets, Vi Business has been commercially sensitive to customers’ needs and thus offers slab-based pricing based on volume. To maintain balance, the company focuses on enterprises’ volume gain and average revenue per user (ARPU).

“Vi Business has been growing steadily and currently holds the second spot, in terms of market share, (only after Tata Tele), after surpassing Airtel. Vi Business aims to take its SIP revenue across the INR 150 Cr mark by the next financial year.” - Kanika Jain.

The MSIP portal has generated a new revenue stream for Vi Business. In Q1 2022, the portal contributed 5% of the overall SIP revenue, and by the end of 2022, based on Vi Business’s estimates, the contribution will be 15 to 20% of the SIP revenue, This contribution is expected to increase to 25 to 30% by 2023 and will continue growing at a strong pace as more customers adopt the manage SIP services and with uptake among large conference providers and aggregators.

Vi’s enterprise SIP revenue growth more than doubled from 2018 to 2019 (approximately 117% growth). In 2020, amidst the challenging COVID-19 pandemic, the company sustained this three-digit year-over- year (YoY) growth in SIP revenue, at 138%. Since then, Vi Business has been growing steadily and currently holds the second spot, in terms of market share, (only after Tata Tele), after surpassing Airtel. Vi Business aims to take its SIP revenue across the INR 150 Cr mark by the next financial year.

*This article has been extracted from Frost & Sullivan’s report. For more on Vi Business’ Technology Innovation Leadership Award, read the full Frost & Sullivan report here.