ON THE FRONT SEAT OF YOUR CONTENT MARKETING
Lindsay Eke
Content Strategist & Writer ?? Ghostwriter ?? Empowering Entrepreneurs Like You with Engaging Copy and Result-Driven Content Marketing
Small businesses are leaving no stone unturned as far as maximizing content marketing goes. The good news is, there is enough content marketing goodness to go around for these small business owners irrespective of the industry.
However, your success rate is dependent on one very key factor in your content marketing cycle. Not only is it very key to your success, but it is also the core component upon which the others components revolve.
Still curious to know what it is?
It is that human touch of your brand.
It won’t count for much if your product promises the best in the market or if your content is beautifully crafted. It won’t get you that desired result or drive sales as you have anticipated if it is not humanized to resonate with your target audience.
Everything about your product or service is directed toward helping your customers solve one problem or another. Without humanizing your business, it becomes difficult to bridge that gap between your brand and your customers.
Humanizing your business begins with getting the attention of your target audience with your content. By humanizing your content marketing, you are able to connect with your target audience on a deeper level.
领英推荐
Creating content that is relatable and down-to-earth, enables you to better engage with your readers and helps you build a stronger connection. Transparency and honesty in your content further solidify the trust between you and your consumers.
When humanizing your content marketing, be sure to focus on creating quality over quantity. Rather than putting out a large volume of content that is uninspired and forgettable, it is better to produce fewer pieces that are truly valuable and resonate with your customers.?
Take the time to connect with your audience and understand what kind of content they are looking for, then craft your pieces accordingly.
Technology is an enabler for driving small businesses, but that human touch is what puts the icing on the cake. With well-humanized content marketing, you will be able to build a more loyal and engaged following that will continue to support your brand for years to come.
---------------------
Subscribe to?'The Content Goldmine'?and give your business actionable content marketing tips that help your business grow.
Leadership and Life Mastery Coach?? ?? Bestselling Author | Speaker | Akashic Visionary | Empowering conscious thought leaders to create a legacy by unlocking their full potential & embracing their genius purposefully?
2 年Great share Lindsay Eke
Marketing & Content Strategy Consultant | I help professional service business owners with marketing strategies that create consistent growth by building relationships which grow communities |Founder- Humanizing Business
2 年Love that introduction to this issue, Lindsay and you know where I stand on this ?? The only differentiator is being human, in your own unique way, which is what you build your brand image and personality around. That is a copy-proof competitive advantage.
| HR Leader & Founder | I help you build your brand and skyrocket audience | 375K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing
2 年Very useful piece
Husband, father, SEO getting you consistent, unlimited traffic without ads ???? FreeSEObook.com, written from 17 years as SEO agency owner
2 年Brilliant points you've made here. Especially how important the "human touch" is in writing. Thanks for sharing your insights ??, Lindsay.
Helping You Build Wealth Through Property | CEO of Flint & Farmers' Finance Australia - Available 7 days ??
2 年Well written article Lindsay Eke thanks for sharing