ON THE FRONT SEAT OF YOUR CONTENT MARKETING
Designed and Written by Lindsay Eke & Joy Abdullah

ON THE FRONT SEAT OF YOUR CONTENT MARKETING

Small businesses are leaving no stone unturned as far as maximizing content marketing goes. The good news is, there is enough content marketing goodness to go around for these small business owners irrespective of the industry.

However, your success rate is dependent on one very key factor in your content marketing cycle. Not only is it very key to your success, but it is also the core component upon which the others components revolve.

Still curious to know what it is?

It is that human touch of your brand.

It won’t count for much if your product promises the best in the market or if your content is beautifully crafted. It won’t get you that desired result or drive sales as you have anticipated if it is not humanized to resonate with your target audience.

Everything about your product or service is directed toward helping your customers solve one problem or another. Without humanizing your business, it becomes difficult to bridge that gap between your brand and your customers.

Humanizing your business begins with getting the attention of your target audience with your content. By humanizing your content marketing, you are able to connect with your target audience on a deeper level.

Creating content that is relatable and down-to-earth, enables you to better engage with your readers and helps you build a stronger connection. Transparency and honesty in your content further solidify the trust between you and your consumers.

When humanizing your content marketing, be sure to focus on creating quality over quantity. Rather than putting out a large volume of content that is uninspired and forgettable, it is better to produce fewer pieces that are truly valuable and resonate with your customers.?

Take the time to connect with your audience and understand what kind of content they are looking for, then craft your pieces accordingly.

Technology is an enabler for driving small businesses, but that human touch is what puts the icing on the cake. With well-humanized content marketing, you will be able to build a more loyal and engaged following that will continue to support your brand for years to come.

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Bio profile of Lindsay Eke and Joy Abdullah of The Content Goldmine. #contentmarketing #marketing #smallbusiness #businessgrowth #socialmediamarketing



Jandeep Singh Sethi

| HR Leader & Founder | I help you build your brand and skyrocket audience | 375K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing

2 年

Very useful, Joy

Bhavya Gaur - Soulful Empowerment ????

Leadership and Life Mastery Coach?? ?? Bestselling Author | Speaker | Akashic Visionary | Empowering conscious thought leaders to create a legacy by unlocking their full potential & embracing their genius purposefully?

2 年

Nothing beats the human touch

By understanding the human element,?you'll be more profitable, lead more effectively, create brand loyalty, close more deals, and do better work.

?human touch?signals that companies are operating with intentional purpose, working harder, and acting authentically, all of which creates meaning in the minds of consumers.

PAWAN BARAPATRE

Founder of "Daftar Space" | Community Builder

2 年

Unlike automated solutions,?human beings can demonstrate empathy, which is crucial in creating a connection with a customer.

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