?? From zero to ABM hero with these 5 steps

Reaching the right people with your marketing strategy is so important. One way to do that is through account-based marketing, but following the right steps to win through ABM is essential.?

At a high level, the steps are:

1. Define your ideal customer profile
2. Build a target account list
3. Create personalized content
4. Engage with your target accounts
5. Measure your results

How are these 5 steps working for you currently?