From Zero to $100 Million: The Unseen PR Long Game That Has Hormozi's Name On Your Radar

It goes without saying that Hormozi's recent launch was nothing short of spectacular to witness.

Whilst many are taking notes, many will have missed the behind the scenes work required to attain Hormozi style success, year in year out.

Hormozi set up shop in 2013 and focused solely on 'doing the thing'...

Selling his offers and attaining undeniable results for his clients.

He didn't lifestyle marketing on social media or pose as an influencer. His first YouTube vid wasn't put out until 2018.

Only after proof his methodology worked consistently.

The proof?

1. Someone saw his business as valuable enough to buy.

2. His new worth is over $100 Million.

Hormozi didn't start consistently posting YouTube content until 2 years ago - undoubtedly waiting until he had the capacity, a strategy and consistency to do so.

What many seem to have missed when talking about the success of his latest launch is Hormozi didn't just rely on social media fame to legitimise his profile, he also invested in a PR and media relations strategy that goes back at least four years.

He didn't put out a press release or hire an agency six-weeks before launch.

Hormozi's first press release dropped in 2019. It outlined a $1MM pledge his company had made to Arnold Schwarzenegger's After-School All-Stars program, scoring several newsworthy points in one fell swoop.

1. Celebrity

2. Charitable giving

3. Community

The focus of the release was the inspirational work being done by the charity, NOT how generous or what a great business owner Hormozi was.

The link to Arnie, the charity and the size of the pledge would undoubtedly have been enough to generate significant interest in Hormozi and have media outlets reach out to him to find out more.

A couple of months later a press release was put out to announce a business award win.

Awards are another PR tactic that confers authority and credibility.

After this, we see numerous features, podcast and publication interviews with Hormozi, often leading with the $100 Million tagline.

So, when someone opines it's crass to lead with money, it's safe to presume they have a limited understanding of PR, what makes a newsworthy story and how to build a brand with money as a success and credibility marker.

A quick Google search will show Hormozi appears in most globally renowned business, fitness and local publications as an expert or case study.

In 2021 Hormozi released 2 books with the catchy 100MM hook.

Over the past three years a consistent flow of Hormozi articles and features have popped up, cementing his position as a notable, credible expert with a specific focus on helping people grow their businesses to 100MM.

I've only watched a couple of long and short form videos of Hormozi's and tell you his brand and messaging is solid.

"Do the work, make the sacrifices and you can grow your business to $100MM - or at least become rich".

Hormozi has and continues to play the long game and it shows.

He's not talking about or jumping on every trend.

He's not scrabbling around, confusing matters around what he specialises in.

He's not marketing himself as leading expert in AI or YouTube though he clearly has success with both.

He's not talking about the Barbie movie or Beyoncés tour.

Hormozi has been (almost boringly) consistent with his content and the value he provides and it continues to pay dividends.

He may not be selling the public anything worth more than a few dollars but his speaking fee is a minimum of $100k.

And hiring him to consult for your business will undoubtedly be significantly more.

Hormozi's techniques aren't groundbreaking. You've seen and probably used or seen most of them before.

The genius is in his use of the basics, the execution and his consistency.

My message?

PR, like consistency often an unseen but essential part of business success at scale.

However...

The journey starts long before you hire an agency or make your first pitch.

As Hormozi's success demonstrates, the journey starts with doing the thing that gives meaning and substance to the PR that will come after.

Public Relations is everything you do, how it's perceived and how its spoken about in your absence.

It's no coincidence that after his webinar you couldn't scroll social media without someone having something to say about Hormozi, good, bad or indifferent.

That's by design.

It also happens to be excellent PR.

Even though you weren't aware of the PR, you have witnessed and heard the effect of it.

The fastest way to raise brand awareness is by tapping into a larger audience than you already have access to.

There is no more effective way to this this than with a multi-channel mass media strategy.

You have a choice. Be someone who marvels at Hormozi

Or

You can start to implement what you've learned about the value of building a community, expanding your reach and leveraging PR to build a global brand.

Reach out to me if you'd like to discuss doing the latter.