From yoga mats to running tracks
Volumental
Volumental is the world’s leading FitTech company, solving footwear size and fit both in-store and online.
Welcome back to The Rundown: your weekly summary of footwear news. First off, thank you for reading: since last week we have now topped 1000 subscribers! ? That's a lot of footwear enthusiasts. And now for the headlines:
lululemon 's Blissfeel 2 named Best Women's Running Shoe of 2023
The editors at Runner's World highlighted the contoured upper, the thick foam sole, and above all the tailored fit created in collaboration with Volumental . The yoga brand recently broke into running footwear using 1 million 3D foot scans, provided by Volumental, to find the perfect fit for female feet. Read the review here.
Why young consumers love BIRKENSTOCK
The Economist explains how the pandemic and pop culture turned orthopaedic sandals into a must-have for trend-conscious youths. Read on.
‘They’re meaningless’: why women’s clothing sizes don’t measure up
The Guardian dives into sizing inconsistency and asks what can be done to fix it. Quote: “Many of us feel we should fit ourselves into clothes, rather than having the clothes fit us. Almost everyone I’ve spoken to said they end up feeling sort of ‘wrong-bodied’". Read more.
That's all for this week! Until next time, check out the recent interview with our CMO and GM North America, Brent Hollowell , in SGB Media .