From which planet your customers?

Why companies when you ask them about new customers, can not give clear answer. They can not answer, what customers they want. They just want. And you know what I notice. If you want everything you usually do not getting anything. Look around hove many people want to be reach, healthy, happy, but...only few of them actually do something to achieve it. If you or your company want customers...can you describe how he or she should looks like? What bots she wear, what food he likes? Instead of putting question how to bring more customers, start thinking how to bring right for your business customers and keep them for long period of time. Look around you. Everybody want everything but they getting nothing. First step in attracting the customer, you need to understand how he looks, what he eats, where he sleeps and what he wears.

Many of businesses tries to save money in business marketing by paying someone something to do job for them. But those companies (marketing or advertising) do not know your customer, they do not know how it looks like. Only you know your customer. It is in your head, that image. If you try to attract customers with the help of other people, be sure that you understand whole process and control it from beginning until end. I notice in my practise everybody just want to customers to come to they doors and buy product. It never happens like that. Those customers are wrong customers. They coming and going. You need stable customers, who you know and who know you. That is important because it gives you increase in business trade.

https://www.bestnes.com/blog/from-which-planet-your-customers