FROM WHERE D0 NAMES FOR BUSINESSES COME? MINE FLEW IN ONE DAY FROM THE SKY?

The name TransMedia flew in one day and landed in my head.? Later, as the PR business took off and we had publicists threading PR needles working out of different airports and home ports, I renamed it TransMedia Group.

This happened after I had fired myself off from planet NBC at 30 Rock to launch my own PR biz right in the heart of where I had been already PR’ing successfully for several jet-propelled years in that motivating metropolis New York City, an inspiring launchpad for enterprising new businesses.

I had risen to some lofty levels at ABC, then at NBC as vice president, assistant to the president, but decided to create my own PR spaceship TransMedia Group. ?

Somehow, I managed to capture what was then America’s largest company, AT&T, as client #1.? And then The City of New York itself.

After a PR campaign we did for fair housing in the city that included placing promotional posters on all the subways, Mayor Ed Koch sent me a letter thanking me and congratulating TransMedia Group for such a successful enterprise.

The Flight

Prior to launching TransMedia, I had quite an exciting flight up Avenue of the Americas from D-A-Y Public Relations to ABC, then on to NBC all within a few blocks of each other on Manhattan’s mighty runway, Sixth Ave.? Those were the Star Trek, Dynasty days, and for me the roaring 1980’s.?

On planet television I was a kind of Captain Kirk directing starship publicity for then NBC CEO, the ultimate TV series space man, Fred Silverman.?

Fred would take me along with him on the company’s private jet to various NBC owned stations and network satellites to assure them bigger and better hit shows were on the launchpad.?

In those days, what we were doing was a form of crisis management as the mother ship was then in third place, which meant last!

Why did I name our public relations firm TransMedia??? Good question! ?I’m glad you asked.?

Even before it became the transparent trailblazer it is today in “transgender,” I liked the sound of “trans.” Ironically, today one of TransMedia Group’s PR clients is the Stonewall Museum, a landmark fighter and archive for the LGBTQ+ trans community. ?

But I really derived our name from a major airline I admired and flew on years ago called Trans World Airlines (TWA), which was acquired by American Airlines in 2001.

I liked what trans had to do with movement, with transportation.

It was in keeping with my wanting to keep good ideas and programs in transit, on the way to turning little known into the well-known, then on to splashing success stories, celebrity and stardom from publicity we in PR deliver working closely with our contacts in news media who are the gold up there in them thar media hills and hiccups of social media.?

TransMedia is the opposite of intransigent. We’re far from that stubborn, entrenched trans with that “in” in front meaning "not" -- someone not moving, not making a splash, but dead in the water.

Moving Forward

Our trans keeps PR clients in the headlines, ever moving onward, like crusading attorney Peter Ticktin leading the charge to stamp out election fraud after unearthing the clones in the voter rolls of certain states.?

Ticktin’s now working on getting Real American Voice to bring cameras into the courtroom in Tallahassee, where his first election fraud trial will be held or if they don’t, The Gateway Pundit.

Meanwhile another client of ours, Voterite, is marketing a unifying technology it has created that will make voting more accurate, reliable and foolproof again.

And we have other clients, leaders in their respective fields with revolutionary products. Among them are Fuel Ox, Altitude Water and inspiring authors like Katherine Mitchell whose book “From Budapest to Hollywood, Searching for The Promise Land,” is a must read! ?

And to reach the Promise Land, publicity helps!? We have upcoming some of what are going to be the biggest stories that will change America, and perhaps the world for the better.

Yes, argue endlessly with an?intransigent?three-year-old but he or she will never back down from wanting that lollipop NOW.?

But, if one political party wants to raise funds say to purchase Greenland but the other is?intransigently opposed, the debate goes nowhere, unless there’s a Trump card in play and a TransMedia delivering volleys of enlightening and persuasive PR.

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The founder of TransMedia Group, Tom Madden, is also an author of six books, the latest book of which is Planetary Lifeguard, Blowing the Whistle on Climate Change.? When he’s not writing press releases or books, he’s putting out his weekly blog from www.maddenmischief.com with the help of his Brazilian wife Rita and his dauntless daughter Adrienne Mazzone, who is president of the PR firm Madden launched when he flew off from 30 Rock in NYC to a new airport, his own PR firm.? ?