??? From Waste to Taste: A Pre-Roll Story
Flower is the medicine. ‘Complete cannabis’ has been and always will be the most effective way to consume. The process of taking whole flower, bursting its trichomes and filling your mind, body and soul with its seductive aroma will not be replaced anytime soon, especially for the legacy consumers. It is a time-honored ceremony, steeped in ritual and culture but as the cannabis industry evolves, so do the consumers and the ways they consume.
?Also in this week’s edition:?
From Waste to Taste: A Pre-Roll Story by Shareef El-Sissi
It's 2023 and the inhalable segment makes up nearly all cannabis retail revenues. Within inhalable, convenience is winning, period full stop. Every year since sales data has been tracked, vape has been growing its share of the inhalable category. The more recent trend is the rise of pre-roll within the combustible category.
Retail sales data across the country almost unanimously shows that pre-rolls are the go-to form factor for new customers who prefer combustible products. Despite the stigma of yesteryear cast on the category and the continued perception of legacy operators in the space, pre-rolls are on their way to becoming a (if not the) top category in cannabis. Look no further than Jeeter and their meteoric rise to validate that a (once) focused pre-roll brand can absolutely dominate in the most challenging market.
This level of interest into the category did not come from withered ? gram loosies in a kief coated tupperware. It came from innovative companies rapidly iterating form factors and product formulations which have landed us in the current category architecture.
Tasting Bazaar at MJBizCon: Reserve Your Spot
This year, we’re hosting a Fresh Never Frozen? Product Tasting Bazaar at The Cosmopolitan. CPG-style products with national standardization are changing the game in the cannabis industry, and Fresh Never Frozen? Cannabis Essential Oil is at the forefront of it all.
Reserve a spot to:
Enrich & Infuse Pre-Rolls At Scale [Webinar Recording]
领英推荐
The future has arrived. New solutions for pre-rolls — enriched and infused solely by cannabis?— are ready to standardize and scale across state lines.
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Terpenes: Capturing Cannabis' Highest Value Fraction
From Marijuana Venture
For centuries terpenes have traditionally been captured using steam or hydro-distillation, and they still are in the essential oil industry processing plants for lavender and mint; however, this creates an inherent problem in the cannabis world.
Steam means the process uses water, and if you have to take the terpenes out first, the watered-down biomass referred to as mash is essentially useless. If you extract from lavender, this isn’t a problem, but when you’re trying to extract valuable cannabinoids out as well, it’s simply not practical, especially when most extraction solvents favor dry biomass. It’s often best to take terpenes out of the concentrate in those cases.
Every solvent, including steam, carries a distinct aroma in the resulting extract. As the industry matures, processors will begin to pair terpene classes with the solvent that best expresses the aroma. This degree of specialization is common in the wine industry, with regions popularizing not only variety but the process as well.
- Shareef El-Sissi, CEO of Terpene Belt Farms.
?Companies like Terpene Belt handle fresh flower in a way that preserves the most volatile and aromatic compounds.