From Waitress to Multi-Million Dollar Men's Skincare Line Concept: How Strategic PR Transformed Marcinda Hankins’ Business

Success stories often start with an idea—but turning that idea into a thriving business takes more than hard work. It takes visibility, the right connections, and strategic positioning. That’s precisely how Marcinda Hankins, a former waitress and single mom, built a multi-million dollar men’s skincare line making waves in the industry.

Her story is not just about entrepreneurship; it’s about resilience, seizing opportunities, and the power of PR.

Cigar Lounge: A Dream That Started at Work

Like many entrepreneurs, Marcinda’s journey began with a problem she wanted to solve. While working at a cigar lounge, she noticed that many of the men who frequented the space took pride in their grooming but struggled to find high-quality skincare products designed for men.

What started as a simple observation soon turned into a vision for a premium men’s skincare line—but getting people to notice was the real challenge.

She knew she had a great product, but without visibility, the world wouldn’t know about it. That’s where strategic PR made all the difference.

The PR Strategy That Led to a Shark Tank Opportunity

At Team Vision LLC, we specialize in helping entrepreneurs like Marcinda turn their stories into powerful press opportunities. Through a carefully crafted PR strategy, we positioned her brand for maximum exposure in top-tier media outlets.

As a result:

? Marcinda’s story was featured in Black News and Black Enterprise—two influential platforms that gave her brand instant credibility. ? A representative from Shark Tank reached out, recognizing the potential of her growing business. ? She unlocked new business opportunities that helped scale her brand to the multi-million-dollar level.

This transformation proves that visibility is the key to growth. It’s not just about having a great product; it’s about making sure the right people see it.

Your Brand Deserves the Spotlight

Marcinda’s journey is proof that the right PR strategy can open doors you never imagined. If you’re an entrepreneur or business owner looking to:

?? Get featured in major media outlets ?? Attract investors, collaborators, and customers ?? Build credibility and brand authority

Then it’s time to take action.

Book a Free PR Consultation Today

If you’re ready to get your brand in front of the right people, let’s talk! Click below to schedule your free consultation, and let’s build a press strategy that puts you in the spotlight.

?? Book your appointment here: https://lnkd.in/gC7BqHtd

Your story deserves to be told. Let’s make sure the world hears it.

#PRTransformation #ClientSuccess #MediaVisibility #MensSkincare #EntrepreneurJourney #SharkTankOpportunity #TeamVisionLLC