From Vision to Execution. Small Steps to Major Company Growth
Dmytro Suslov
CEO at Addlium | B2B marketing and sales advisor | Public speaker | Helping businesses drive revenue via LinkedIn | +35% of client’s average sales growth after 3 months of work
Here's a story that changed how I run our business: I was teaching my son how to stack firewood (stay with me here - there's a point to this). He was overwhelmed by the huge pile, so I told him "Just move one log at a time". Pretty soon, the entire pile was moved. That's when it hit me – this simple approach could revolutionize how we grow our company.
Keep It Simple, Keep It Moving
Let me cut to the chase – there are really just two things that matter:
You know that moment when you've jumped into a pool and there's no turning back? That's exactly what consistent progress feels like. Once you start, you keep going.
Why Racing to the Finish Line Backfires
When we rush toward our goals, we risk:
It's similar to crash dieting – you might see quick results, but without fundamental lifestyle changes. You'll likely regain the weight and possibly more. This approach often leads to short-term gains at the expense of long-term stability.
The Benefits of Incremental Progress
Taking smaller steps offers numerous advantages:
In our business, this philosophy manifests as continuous improvement across all departments – from marketing and sales to service delivery. Each area contains numerous processes that we consistently refine and enhance.
The Hidden Power of Persistence
The beauty of this approach lies in its sustainability. By making small, consistent improvements across multiple processes, we create a compound effect that leads to substantial upgrades over time. Changes accumulate gradually but manifest exponentially.
I've witnessed this phenomenon repeatedly in our company's growth. What might seem like insignificant improvements in individual processes eventually combine to create remarkable transformations in our overall performance.
A Universal Philosophy
This isn't just a business strategy – it's a life philosophy that can be applied to any goal or challenge. Whether you're building a company, improving relationships, maintaining health, or raising children, the principle remains the same: small, consistent steps lead to extraordinary results.
The key is to embrace the journey, understanding that meaningful progress isn't about dramatic leaps but rather about maintaining a steady course of small improvements. It's about building sustainable habits and systems that stand the test of time.
Want to discuss how this approach can work for your team? Connect with me on LinkedIn - I'd love to hear your thoughts.