From Strategy to Delivery Success

Discover the Subscription That Transformed Bluefort Security’s Marketing

Setting the Scene

Bluefort is the UK's leading Security Solutions Partner, dedicated to providing top-tier cybersecurity solutions. Recognising the need to amplify its marketing efforts and enhance its brand presence, Bluefort faced the challenge of scaling its marketing output efficiently without the overhead of additional full-time staff.

The Marketing Challenge

Despite having a robust strategic foundation in place, Bluefort needed to accelerate the production of marketing assets and brand collateral to support an aggressive test-and-learn programme aimed at refining its market approach . The objective was clear - to enhance brand consistency across all platforms and materials while rapidly scaling marketing efforts to match the pace of their strategic initiatives.

?Craft Marketing Solution - From Strategy to Action

In response to Bluefort’s needs, Polything's Craft Marketing Solution proposed a bespoke subscription plan tailored specifically to Bluefort’s requirements. This all-inclusive marketing subscription was designed to deliver a steady stream of high-quality creative outputs and marketing collateral at a predictable monthly cost, thus allowing Bluefort to focus on its core business operations without the burden of managing numerous creative projects.

Initial Projects Undertaken

• Marketing Strategy Statement - Articulated Bluefort’s refined marketing strategy for dissemination at an all-hands meeting, ensuring all team members were aligned and informed.
• Brand Guidelines - Captured and codified Bluefort’s brand assets and the strategic work completed, setting a clear standard for all future marketing materials.

Deep Dive into the Activation Strategy

Polything's approach was comprehensive, focusing on both immediate needs and long-term brand development:

• Strategic Asset Creation - Developed essential marketing and sales collateral tailored to both internal and external audiences.
• Brand Consistency - Ensured that all materials produced reflected Bluefort’s brand identity cohesively, enhancing recognition and trust across all customer touchpoints.

A Comprehensive Marketing Overhaul

The partnership with Polything's Craft Subscription yielded a significant enhancement in Bluefort’s marketing capabilities:

• Assets Delivered - Included a corporate deck, mini sales decks, product sales decks, product datasheets, and more, each designed to convey key messages effectively and attractively.
• Brand Development - Comprehensive development of brand elements such as logos, colour palettes, brand patterns, and strategic brand pyramid, which together fostered a stronger brand identity.
• Content Strategy -Creation of whitepapers, lead magnet designs, and social assets, each contributing to robust content marketing outputs.
• Brand Voice and Guidelines - Established a distinctive brand tone of voice, editorial filter, and community guidelines to ensure consistency in all communications.

Client Feedback

"The? Craft Marketing Solution subscription has been a game-changer for Bluefort, enabling us to scale our marketing efforts dynamically and maintain brand consistency across all channels. The quality and speed of delivery have exceeded our expectations, supporting our growth and helping us stay competitive in a tough market."

— Dave Henderson, Sales & Marketing Director, Bluefort.

Making a Difference

Polything's Craft Marketing Solution is a flexible, subscription-based model that provided Bluefort with the agility to adapt its marketing strategies swiftly and effectively, ensuring that it could respond to market changes and opportunities with speed and consistency.

Beyond Bluefort

The success seen by Bluefort through this partnership with Polything and its Craft Marketing Solution demonstrates the potential for other firms to leverage similar marketing subscription services to enhance their marketing output and brand presence.

Transform Your Marketing Ouput

Discover how?Craft Marketing Solution can revolutionise your marketing approach with our subscription-based creative production and activation campaigns. Contact us today to tailor a plan that fits your unique needs and watch your marketing transform.

Conclusion

This case study illustrates the powerful impact of a well-executed marketing subscription service, showcasing how tailored creative solutions can drive marketing success and brand consistency.

Bluefort’s partnership with Polything's Craft Servic e set a new standard in the industry, proving that with the right support, businesses can achieve remarkable growth and market presence.

For more information on how we can help your business, visit the Craft Marketing Solution page on the Polything Website .