From Static to Personalized & Dynamic How 'Batriq' Transformed Content and Language Management for Our Clients' App

#Marketing #Localization #language #Translation #Applications

The Challenge: Static content- Limited Agility

Clients were facing a lot of difficulties with managing #seasonal #campaigns, holiday updates, and event promotions within their application. Every static label/message change whether it was related to the launch of a Black Friday offer, a Ramadan greeting, or a flash sale communication required developer involvement, new builds, and store approvals.?

Furthermore, language localization and personalization of various contents targeted toward different user segments was impossible for the clients. Teenagers could not get Hi messages nor could senior users get Dear messages without some form of hard-coding. Switching to a new language or dialects meant a new build, making it time-consuming and limiting for teams needing quick responses to regional demands.?

Dependency on developers created some bottlenecks:

A: Supply for managing a campaign was either very late or missed the seasonal window of opportunity.

B: Marketing teams found themselves very much frustrated due to lack of control.

C: Developers became overloaded with content updates, while losing focus on building the core features.

The Solution: Dynamic and Personalized Content through [Batriq]

Our tool changed how our clients managed their app content, switching static text into a dynamic and customizable one. Marketing teams would authorize any update to labels and static content or call-to-action through our admin console without developer engagement or uploading new builds.

Clients enjoy the flexibility of dynamic localization of languages, with the possibility of switching content to target languages and dialects on demand. Rather than waiting for a new build to execute updates, clients can now manage localization directly out of the panel. This presents a more inclusive and responsive experience for audiences worldwide.?

Key advantages include instant event messages, segmentation-based personalization, and ownership by marketing. Marketing has a hands-off role for development so that the marketing team can make innovative changes to messaging based on instantaneous A/B testing for different segments and campaigns.

This approach not only enables an additional speed of update but also provides a more personalized and engaging experience to the user bases across all segments.?

End result? Happy teams, smooth content management, and apps are always up-to-date and relevant.?

About [Batriq]

Batriq is a Startappz product that empowers teams to dynamically update in-app content and languages without needing developers or new builds. Through a simple admin panel, marketing teams can control app text in real-time, customize content for different user segments, and localize language instantly, delivering a personalized experience for every user.

**Do not hesitate to ask about the best methods and practices that Startappz.com have implemented to ensure the success of our world-class partners.

Ahmad Hajeer