From Startup to Style Icon: Paulmi and Harsh's Fashion Transformation

Introduction

Paulmi and Harsh, the dynamic duo behind the luxury fashion label Paulmi Dhawan, have achieved remarkable success in the Indian fashion industry. Their exquisite botanical prints and contemporary silhouettes have captivated fashion enthusiasts and celebrities alike.

Overcoming Challenges with Stratefix Consulting

As their online business expanded, Paulmi and Harsh faced operational challenges threatening their growth. Stratefix Consulting, India's leading MSME consulting firm, stepped in to streamline their operations and improve productivity.

Key Challenges and Solutions

• Inventory Management: Stratefix implemented a robust inventory management system, ensuring accurate tracking and reducing stockouts.
• Process Optimization: Standardized operating procedures and a dedicated customer service department were introduced to improve efficiency and enhance customer satisfaction.
• Data-Driven Decision Making: An ERP system provided real-time insights into inventory levels, production costs, and sales performance.
• Employee Development: Training programs and a clear incentive structure empowered employees and boosted productivity.

Results

• Increased Efficiency: Streamlined processes led to a 20% increase in tailor productivity.
• Improved Customer Satisfaction: A dedicated customer service team enhanced customer relationships.
• Enhanced Brand Visibility: Strategic initiatives increased brand visibility by 30% and online sales by 20%.
• Empowered Employees: Training programs and a positive work culture fostered employee satisfaction and reduced turnover.

The Road Ahead: Expanding Offline

With their online success, Paulmi and Harsh are now poised to expand into physical stores. Their flagship store in Delhi will offer customers a unique shopping experience, combining the best of online and offline retail.

Curious to learn more? Read the full CASE STUDY now!

Partner with Stratefix Consulting

Are you a fashion brand facing similar challenges? Let Stratefix Consulting help you overcome obstacles and achieve your business goals. Contact us today for a free consultation.