From Spreadsheets to Storytelling ??
If you're anything like us, you're probably thinking, "This is the year I finally get it together." ??
Whether you're managing government contracts or private sector RFPs, staying organized is the key to winning more bids (while maintaining your sanity). In this edition, we've pulled together some helpful resources and advice that your future self will thank you for.
Check out more below. ??
?? Insider Insights: The art of deal storytelling
?? RFP Reading: Tips for planning your 2025
?? Crossword: Can you solve this month’s puzzle?
INSIDER INSIGHTS ??
Your Next Big Deal Is a Story, Not a Spreadsheet
Busy executives are bombarded with sales pitches, drowning in emails, and their calendars are flooded with meetings. So, how do you break through all that noise? Konstantinos Papakonstantinou has spent years cracking this code, and now he’s sharing how the art of deal storytelling can transform your complex solution into a compelling narrative that wins you the deal. Here’s what he has to say:
?? Why Deal Storytelling Matters: I’ve helped with video storytelling on 2,300 deal proposals and have seen my fair share of ultra-dense summaries stuffed with a matrix of 20+ use cases. Even if clients read them, they won’t “get” what makes you unique. Deal storytelling makes your value proposition immediately clear and memorable. When done right, it creates that "my boss needs to see this" moment that can accelerate deal momentum.
?? What Makes an Effective Deal Story: After iterating over the past 12 years, we’ve seen what works. Tell a story that clearly communicates your value proposition and aligns with your buyer’s strategic objectives. A ‘day in the life’ video that demonstrates how your IT solution can impact your client’s employees and their bottom line will have them nodding in no time.
?? How to Create Impactful Deal Stories: First, create a library of your best stories by interviewing customers about their success with your product. Then, research your buyer’s industry rankings and executives’ narratives (pay special attention to public statements, earnings calls, and even their social profiles to understand what drives their decision-making). And finally, map your success stories to the buyer's priorities and challenges.
Konstantinos Papakonstantinou Founder & CEO @ Boost Win Rate | LinkedIn
领英推荐
RFP READING ??
7 tips to create action items that are clear, short, and doable.?
Is it time to get rid of static targets at work and embrace adaptable goals??
From prioritization to productivity, what deep work means as a mother.
BRAIN BREAK ??
Can you solve this month’s crossword?
Happy 2025,
The Loopio Content Team
Currently listening to: 1999 - Prince