From spending $25 per lead to just $3 now!

Remember approovl ? The e-commerce platform I mentioned a couple of weeks ago. They partner with 百思买 and Acima to offer high-end products on lease-to-own terms.?

Last time, we helped them streamline their inventory management. This time, the challenge was different. They wanted to cut their cost per lead.

At the time, they were spending $25 per lead, which was high. They wanted to lower it while still keeping quality leads coming.?

Here’s what we did:

• Integrated Acima’s pre-qualification API with Meta ’s pixel event to target high-quality leads more effectively.
• We built a form that, when filled out, sends customer information directly to Acima’s API.
• The Acima API checks if the person qualifies for financing and sends us a response.
• If they qualify, we notify Meta to mark them as eligible leads.
• Meta’s system then learns from these interactions and refines its targeting.

So by triggering the Pixel for only pre-qualified customers, we trained Meta’s system to focus on the right audience—people who were ready and able to lease.

This whole process resulted in an 85% reduction in cost per lead. Now they’re attracting the most relevant leads for just $3.

Get Your MVP to Market in Just 45 Days!

Hapy Co is a leading product development company specializing in creating innovative solutions for startup founders.

We have the trust and backing of founders from Techstars, Y Combinator, Draper University, 500 Startups, and NYU.

Currently working with founders in E-commerce, SaaS, Health, Travel, Fintech, Education, and logistics. Interested? Book a call.